Pacific Beach and Poway Chipotle Feed the FireFighters

On Tuesday, the second big day of the fire, we were out in Rancho Bernardo doing chiropractic on firefighters in the evacuated zone and heard their stories. We were told by some of the firefighters that they had received only two meals in a 48 hour period.

On the drive back to the office I called one of my good friends Kevin Kupper who is the manager of Chipotle burrito restaurant. Kevin understood the problem and said he would get right to work on it.

(Kevin making the call to get the burritos “rolling”.)

By 8:00 that same night Chipotle Pacific Beach had a box with around 35 Steak and Chicken burritos hot and ready to go. I went home, grabbed my wife and we took off into the night.

We stopped at the Poway Chipotle store and they doubled our burrito cargo. Now we had around 70 burritos.

(The Poway Chipotle crew with half of the big delivery.)
We found the firefighters camping out in a park in Rancho Bernardo. We got a police escort to the park after they realized we were not looters, but burrito deliverers. So escorted by the police, we arrived at the park. With no light to see by, I wandered the park and spoke to the firefighters and left them with a warm burrito to keep them company!

(Late night dark park burrito delivery!)
As we were leaving the closed off evacuated zone, we had to get passed a National Guard Checkpoint. The boys looked very serious until we offered them a Chipotle burrito. Can you imagine standing in the cold of night on a dead quiet street in an evacuated zone when a couple pull up in a Range Rover and offer you a Chipotle burrito?

(Those aren’t hand grenades we;re holding, but burritos!)
After a few minutes a military Hummer pulled up and the guys got a little more serious again. After a few minutes they told us it was their commander, the big guy! I walked over and talked to him. I believe he wanted chicken!

They were such a pleasure to meet in the night and gave us a good feeling that peoples homes were being well protected.

They directed us to Kit Carson park where firefighters were arriving from all over the Western U.S. We immediately found a group of firefighters who had just arrived for FireStorm 2007 from another fire in Los Angeles. They were surprised and thrilled to get burritos from Chipotle.

(A couple of L.A. firefighters with their secret burrito weapon.)
We then wandered around the camp handing out burritos to all.

(The policemand and Sheriff sharing a midnight burrito.)

We gave burritos to cops, firefighters and national guardsmen.

(Escondido Police and National Guardsman sharing a burrito together!)

I got hungry along the way and even had one myself! It was delicious!

I started to wonder if any war could be ended just by handing out burritos to all sides?

I am so incredibly appreciative  to Kevin and all the crew at the Pacific Beach and Poway Chipotle’s. It was so much fun to brighten up these guys nights with a warm burrito.
Chipotle is a great company, with great food given with a generous heart.

A huge thank you to all of you! The sticker below on the box says it all!
Dr. David Klein

FireStorm 2007 and Naked Juice and Kit Carson Park and bomb sniffing dogs!

Thursday morning started off with Amanda Zweifel-Jones, one of our patients picking up 700 bottles of Naked Juice donated by Naked Juice after yesterdays phone call. They really came through doing it with just a single phone call to someone they never knew before!

Amanda packed it into her husbands truck, covered it with ice, and tied it down!

The crew was ready to roll. We had Roseanna, my trusted sidekick, Amanda, Hector, our muscle was back again, and today Cheng Cheng who is in charge of Accounts Receivable int the office joined us.

We went back to Kit Carson Park in Escondido where my wife and I had gone last night. It looked totally different in the day time. It was San Diego’s Fire Camp now, just like the one that was set up during the Cedros fire. It has a place to get food, showers, a medical tent, and grassy places to sleep.

The name of the place was Kit Carson Park in Escondido.

Cheng Cheng went right to work handing out juice to the fire fighters. At this point reinforcements from all over the western half of the U.S. had arrived. This truck was from Northern California from Bodega Bay.

This fire fighter had driven in from Hualapai Valley which I think is in Arizona.

I love how this shot came out with the sun rising over the truck.

Our happy Cheng Cheng Lok also representing her sorority from UCSD. She happens to be the president and was out setting a good example for the rest of the sisters!

Another satisfied customer.

The guys were thrilled to get the juice!

The culture around Fire Fighting with its logos and emblems is fascinating. I am sure someone has made a career of just studying that.

A Millbrae Fire Fighter ready to receive his adjustment.

We then ended up moving over to main lunch center where there were hundreds of guys.

Many of the young guys had never received a chiropractic treatment before. They were stiff and sore from days of fire fighting the San Diego Firestorm and when they saw the more seasoned veterens getting help they just lined up.

There was a group of people waiting around to get adjusted. Amanda also had a steady flow of guys wanting massages. It was a non stop demand for chiropractic and I just kept sweating, and cracking! It was a testament to chiropractic that it seemed like a very large number of the older fire fighters, meaning age 50 and up, had been going to chiropractors for years or decades, and that many of the younger ones had not.

Now it could be that the younger ones just had not had any pain yet, or what I think is more likely, that the older ones who went to chiropractors over their careers managed to stay on duty, while the ones who did not go to chiropractors had more injuries that did not heal and had to eventually retire. I think if someone has access to that data a quick review of it might save the countries fire departments billions of dollars per year in workers compensation costs.

At one point a woman came by and waved a thick plastic wand over my table. I half jokingly asked her if she was looking for bombs? She said no, and then asked if I had any knives or other weapons. I said I did not but I had these, and brought out my crazy conglomerate of keys. It was a bad idea I had that each of my keys should have its own quick release hook. I bought all the hooks and put it all together, and now I have a huge metal mass in my pocket. She said that it was fine.

I then started to notice in the crowd of fire fighters guys who did not quite fit in. The fire fighters are anything but stand up straight, speak politely, and don’t joke! kinda guys. They are casual, can be coarse, are always covered with a little dirt at the fires, and are full of love and compassion. These guys looked a little more rigid and less loving, so I started paying attention to who they were.

It turned out that the pretty lady with the wand and the nice woman in the next photo with the bomb sniffing dog were part of the navy. The hot girl with the serious face turned out to be secret service. She was extremely aware, competent and on top of her game, and smooth as silk in dealing with me and the staff. The president should be proud of her.

It started to get more and more activity like this around us, and then we figured out what was going on. The president of the United States was about to arrive. Unfortunately we had to get back to our patients waiting at the office before we got to see George W.

I think the bomb sniffing shepard wanted to get adjusted too. He knew a good thing when he saw it.

This pooch looked really cool and so was his owner. I have watched a lot of Navy CSI lately, so I felt like I knew her! I asked her if he was pet-able. She said go ahead!

I do feel slightly guilty because in the middle of all of this death and destruction me and the staff had a blast. We just had so much fun helping the fire fighters and they were in such a good playful mood that we all had a ball! That by the way is a smile on his face while I check his neck. (I am actually just petting this killer navy pooch ;)

This guy had a fantastic undersea tattoo up his arm. Tattoos may not be for everyone, but they add to the fire fighter image!

We then had a couple of news crews show up and start filming us.

The guy with the big camera I believe was from a Sacramento station, but don’t quote me on that.

The young crew wanted to do an interview with me. I grabbed Roseanna because she makes me look better, well maybe in comparison she makes me look worse, but I look tons cooler with her! I asked them what station they were with and it turns out that they are with the Carlsbad High School Television station. I got excited and told them that I am one of their viewers. I have caught a few Carlsbad high school shows in the past. A few have been football games and the other one was on something more scholarly!

Naked juice should put this one on a bill board! Naked juice should be very proud of their 720 or so bottles donated, which if my estimates are right, works out to be almost one bottle per fire fighter stationed at this Fire Camp.

As we were leaving I ran into Steve Bosh from the KUSI news team. My recent research let me know that Steve has won multiple Emmey awards. I personally thanked him for his excellent coverage of the fires. Each night this week after helping the fire fighters I would come home and watch T.V. What I saw over the first few days was that many of the news casters on other stations created a sense of panic and worry, literally scolding the audience that if if they were in an evacuation area to “GET OUT NOW!” It got to a point where I could no longer watch the station we were on.

I had personally been in close communication with the fire fighters each day, and none of them looked even the slightest bit concerned with losing. They knew they would put out the fire!

I switched over to KUSI and Steve and Kimberly Hunt were both on and as calm as could be. Their delivery of the news was straight forward, factual and precise. It made me feel better listening to their even handed delivery of the news.

In my days as an Ocean Lifeguard in Laguna Beach I learned quickly that in Emergency situations to look, analyze and act quickly, quietly and with efficiency. KUSI news should be publicly thanked for helping to maintain an analytical viewpoint in the middle of a very real situation that needed to be addressed without added panic and stress.

These are more of the prisoners who came out to help. I can just imagine the freedom they must feel to get to be out of the prison, out under the sunshine, and most importantly knowing that they are helping. When I yelled from the car asking if I could take a picture, they jumped up enthusiastically!

We had to run to get back to the office before the rush at 12:00. We still had a few cases of Naked Juice left. This gentleman was happy to stock up the truck for later. Can you even imagine what it would be like to be in the middle of a huge brush fire, smoke everywhere, 130 degrees, you have been sweating like a pig inside your thick suit, and you go back in the truck and have fresh squeezed juice! Now that is living!

Cheng Cheng looking adorable and offering a box of juice to her next truck!

Hector, the muscle of our group, carrying some of the final loads to prepare the fire fighters for their next run.

Another tilted fire truck. Fascinating.

We left Cheng Cheng and Amanda near the entrance to the Fire Camp. Cheng Cheng later told us as the trucks came by, she would yell up to them, “Want some juice?” She would then have to climb up on her toes and reach up to the guys in these huge trucks and they would stock up!

As we left the president had not yet arrived. These people were waiting on the sidewalk outside hoping to catch a glimpse.

Big thanks go to all the fire fighters who risked their lives for the protection of San Diego. You guys went big, and gave one for the team. Good job on staying a few inches ahead of the flames and not getting killed! Also a huge thanks to my crew who helped their crew. My wife was the support crew of the support crew of the fire fighters. My patients jumped in, my wife even went out into the dark passed armed millitary and police with me to hand out burritos while I adjusted fire fighters in the dark, and spent our money on juice and power bars before we could get donations. Roseanna Wheeler, and Cheng Cheng Lok both pitched in before work. Hector and Amanda our patients came and helped. Orie Roberts our resident cartoonist and artist worked hard with the photos to allow me to keep the blog updating as we went, and Naked juice kicked in big time without asking questions. They just said when, where, and how much? Kevin Kupper of Chipotle of Pacific Beach just said o.k. doc, and then got on the phone and asked the Poway store to get rolling on the burritos. I also thank all of the police and National Guard to let me through into evacuated areas that were closed off to the public. It meant so much to us to be able to help those who really needed it and you guys understood!

There will be a few more blogs about things I learned from this event that can help the firefighters in the future, and an important message that one of the firefighters asked me to pass on. I know the fire is not out yet, but it is vastly reduced in size from where it was and there are major, major reinforcements of manpower and equipment that have arrived. So I am going to retire from volunteer hotspot firefighters chiropractor, and go back to saving the world at a slightly slower pace :) Watch this blog for more important info about the fire in the upcoming weeks.

I leave you with this next picture as our last photo of the blog. As we headed toward the freeway on Thursday, Roseann took a picture of herself just for fun. What this picture captures though is a fine woman I know who gives her life for the helping of others through chiropractic. Then with not enough sleep, has gotten up early every day this week to help fire fighters with chiropractic, and later in the week with food and fresh squeezed juice. You can’t fake a look like she has on her face, it is the look of satisfaction of a job well done, of helping when it was needed with no one asking, of giving of yourself until it hurts and not asking for anything in return.

FireStorm 2007 Night Time Chiropractic and Chipotle

So after going out the last few days and seeing the food the fire fighters were eating on FireStorm 2007, we decided to do something about it!

I called up my buddy Kevin who is the manager of the Chipotle store in Pacific Beach. If you know burritos in San Diego, you know Kevin. He used to be at the store in La Jolla, but they moved him to run the Pacific Beach store a few months back. We told Kevin we needed burritos for the fire fighters and he simply asked, how many, and when?

Keven then called the Poway Chipotle and got them in on the act. Together the two stores donated around 60 or 80 burritos. We never had a chance to fully count them, but there were a ton! I picked up the first box on the way home from Seaside.

I picked up my wife and we drove to Poway to pick up the other box of Chipotle burritos.

The crew was there to meet us in Poway, armed and ready with a big old box of burritos. I was happy and surprised to see my old buddy, who is the woman most in the front. I had last seen her when she worked at the La Jolla Chipotle.

We then drove up to Rancho Bernardo to the Longs Drugs where the post had been with all the fire fighters the past few days. We got through the police barricades after one officer said with a straight face, “If you give me a Chipotle burrito, you can go anywhere you want!” He obviously was joking, would not accept a burrito, and after checking my I.D. allowed us in past the police roadblock.

We arrived, ready to solve FireStorm 2007, but all of the fire trucks and fire fighters were gone! Whoosh!! It was like a magic act. We ran into a few city workers who told us the camp had moved up the road. We then got stopped by a police patrol looking for looters, and we had to explain the whole story about delivering chiropractic to the firefighters all weekend, and now we had Chipotle. They examined my card, made a few good burrito jokes, and then gave us a genuine police escort to the Firestorm fire fighters.

Our first burrito customer was very happy we found him. It was basically completely black there, and felt like a camp ground. The guys were all sleeping on the grass in the baseball field area.

This guy, I met in the black of the night and asked him “Would you like a Chipotle burrito, and an adjustment?” He was a bit confused, but once he realized what I was doing, was terribly grateful for an adjustment. These guys have been fighting fires for days now with very little sleep, and are ready to get adjusted.

We took care of the crew at that park, and then were directed to the main camp set up just north of Lake Hodges. As we left the secured area we met the guards at the entrance who were part of the National Guard. They also were a little confused at first, but when my wife mentioned Chipotle Burritos, they got the idea and were really excited.

Suddenly their superior arrived in the Hummer and I thought they were getting in trouble. Nope, he was just ready for a burrito too!

The guys were very grateful. They were basically spending their night standing guard at an entrance to the evacuated area where very few people were even driving through. So they were very happy to see us and get their burrito! Those are not hand grenades we are holding, but Chicken and Steak burritos!

We then went to the next exit north of Lake Hodges off of highway 15 and found the main camp of the fire fighters. We pulled up to the first group of them got out and offered them chiropractic and burritos. Then the fun began!

These guys were from my home town of Los Angeles so we had things to talk about, but mostly a lot of cracking. About one out of 4 of the guys I have adjusted this week on Firestorm 2007 have never been to a chiropractor before. I love spreading the word, and watching the smiles when they stand up.

The guy on the far left of the picture with the biggest smile and his hands on his hips had a great story. They had all just come down from the fires in L.A. county and had been working hard for days. He said that today he was telling the other guys that he could really use a chiropractic adjustment, and then all of a sudden at 10:00 at night, this chiropractor and his pretty wife show up out of the darkness offering Chipotle burritos and chiropractic adjustments. He felt great after his visit, and could not believe we had just shown up in the middle of nowhere in the middle of the night.

This guy was a veteran chiropractic patient and was thrilled to get loosened up and ready to hit the fires tomorrow.

These are a group of my home boys from L.A. after getting adjusted. It felt good to connect to people from Los Angeles, even though I am thrilled to get to live the life in San Diego.

A lot of these guys were like the guys I grew up with. Real Los Angeles Chicanos. Very confident, friendly and proud. A very beautiful mixture of two cultures. I feel very at home in this group as they are who I grew up with.

Three happy burrito pals toasting Chipotle.

Then we went looking for more customers and found these guys working the kitchen. I believe they were visiting residents from a local prison. We asked if they wanted Chicken or Steak burritos. We got all Steak orders.

They were thrilled and very appreciative. My thanks to all of you guys for coming out and helping with the fires!

Then as I walked through the middle of nowhere I met a guy who needed an adjustment. I said lay down!, opened up my table and got to work. By now it was close to midnight.

I am not the smallest guy, and a lot of these firefighters make me feel puny.

Then we found an Escondido police man and a sheriff who were ready for some of our last burritos.

We met these last two guys on the way out of the FireStorm 2007 camp.

We still had a handful of burritos left, and we passed an evacuation area checkpoint that was being guarded. We pulled up to all the nice armed gentlemen and offered them Chipotle burritos.

We got some big smiles and thank yous.

This was the coolest looking guy of the day with the beret. When we left he was armed with a burrito and ready to protect the city.

Then a little after midnight my wife and I drove home. I ate my burrito when I got back. It was excellent! It is now 2:00 A.M. and I am going to sleep. Tomorrow morning we are going to go out and help again and then I have another day at Seaside Chiropractic. After that I plan on sleeping a little.

I can’t feel too sorry for myself though when these guys are spending 24 hours or more without sleep to protect the rest of us.

Thank you to everyone from the city workers, to the Firestorm 2007 fire fighters, to Kevin and the rest of the Pacific Beach and Poway Chipotle’s, to the police and the sheriffs, the convicts, and the National Guard, and everyone else. I heard about some other chiropractors out there keeping everyone going and I appreciate you guys too.

Good Night from me and my wife!

Dr. David Klein

Bringing the Juice and the Hands to the San Diego Fire Fighters

So day 3 we decided to feed the fire, fighters that is! Hector one of our patients, came along to carry the tables.
Hector carrying the chiropractic table

Our first patient was a repeat of yesterday. He was happy to see us. He was also happy we brought him a Naked Juice. They still appeared to have only military food M.R.E.’s in packages, water and Gatorade. My wife bought $200 of fresh juice and the guys were thrilled with it.

fire fighter thumbs up

Like I said, the juice was a big hit.

Odwalla sponser pose

Fire fighters got juice and they got adjusted. I must admit, because I have been doing this each morning, and then practicing all day, my body was starting to get ever so slightly tired. My spirit though has been soring.

neck feeling much better

This was a cadet. He had the cleanest shirt of anyone we have seen so far ;) I have no idea how he pulled that off.
He grabbed juice for his crew, and then was off to the truck.

Roseanna Wheeler with firefighter and juice

We also bought some boxes of protein bars for the guys. One of them asked how old the box of Gold bars was. I answered defensively “Brand New, We just bought it, why?” He responded his picture was on the last version of the box.

back pain is diminishing

Again, plenty of cracking.
firefighter posing with DK

I can’t tell you how grateful they were for the fresh juice. There was barely any fresh food to be seen. We have a big surprise for them tomorrow in this area.

feet forward neck popping

Roseanna had taken so many fire fighter adjusting shots, that she has started to develop it into an art.
Dr. Klein with firefighter shaking hands

This gentleman was very happy to get a little chiropractic adjustment.

firefighters with juice

More happy owners of fresh squeezed juice on their way back to the flames of San Diego.

Dr. Klein posing with firefighter

Yet one more of our hard working San Diego fire fighters.

Dr. Klein adjusting shoulder

This is a shoulder move I learned from Dr. J. R. Welch to loosen up everything from the ribs, to the clavicle and the scapula.

Dr. Klein shaking hands once again

He was a very happy man when we were done.

neck adjustment with feet forward

More excellent chiropractic shots with the soles of shoes as the main feature!

Dr. Klein taking time to shake another hand

A guy came by with a bag of breakfast jacks from Jack in the Box, and said who wants a breakfast jack? They were soon all gone.

fire truck landscape

Cool shot of them getting access to the guts of the fire truck.

Dr. Klein shakes more hands than a mayor running for re-election

This gentleman is still enjoying that moment after the chiropractic adjustment.

amanda massaging and a great hat

The shot misses it, but the look on the fire fighter with the cool hats face gives you an idea of what he is about to do.

Roseanna and boys

What could make fire fighters happier than a cute girl and fresh squeezed juice?

big red fire truck

The trucks were amazing. I felt like a four year old just getting to check them all out and see all the cool parts.

Hector and the gang

This is Amanda Zweifel-Jones, formerly Amanda Jones, one of our patients, who until just recently was in the Navy doing classified work and now is doing massage as a career. Can you imagine coming off of working for 48 hours on the fire, hitting the parking lot, and finding Amanda waiting to work on you? Amanda volunteered to come along to day and work. As we keep telling people, give of yourself until it hurts a little ;)
Dr. Klein adjusting firefighters neck

This is called a modified rotary break adjustment. I hate that it has the word break in it! It always looks painful, but if done properly feels like butter, and can allow a body to heal from the most amazing things. I have done this move hundreds of thousands of times and never had anyone have anything worse than feeling a bit sore the next day from it.
double adjustment

I was very proud to work side by side with Amanda. Don’t you think every fire scene should have this going on? Remember even San Diego’s professional football players don’t have to play longer than a few hours at a time. These guys might work on the fire fore 24 hours straight without a break.
another Dr. K adjustment

Keeping the firefighting team moving!

firefighter equipment

A pile of Fire Fighting gear.

Amanda helping out again

Amanda went all out and obviously was not trying to conserve her energy. She gave them everything she had.
another posing opprotunity

This guy was very appreciative and grateful. The dirtier they were the more proud of them I was. I miss being an ocean lifeguard, so just being around emergency workers makes me feel like a little part of the team.
Dr. Klein helping arms

Again, never miss a chance to check out a tattoo!

Dr. Klein lower back adjustment

Back to chiropractic business!

Dr. Klein helping the cause one adjustment at a time

Another proud juice owner!

adjusting necks courtesy of Dr. Klein

The perfect fire fighter with a mustache! He used to be a Navy Seal stationed at Coronado.

San Diego Fire Department logo

More fire trucks!

big time adjustment

Can you imagine the abuse a guy would have taken after being a Navy Seal for years, and then being a fire fighter? He was a chiropractic expert!

hip adjustment with Hector watching

He told us all about his hip problem, and when a gentle adjustment would not quite do it, then we stretched it….

Amanda doing it all

but to get it to release all the way…..

Dr. Klein, Roseanna, and Amanda all pulling the firefighters leg

It took a whole team effort! Again, please don’t show this photo to my malpractice carrier! ;) He was so happy after his hip released that he invited us up into their super SUV! This thing can drive straight up cliffs and drive over small trees. If anyone feels that the work we did deserves some repayment, please buy me one of these so I can feel safe on the road!

Dr. Klein and Roseanna riding in the big red truck

Hector and Amanda got into the truck for the photo too. I actually felt slightly guilty about wasting time on this, but the ex-Seal gave us some encouragement to get in. You literally have to climb up a ladder to get into this thing. You can see the vertical ladder steps on the side to get in. Notice the lady firefighters head is about the same level as Hectors feet. You’re head is about 10 feet off the ground in this thing. It must be a bear to parallel park!

Hector and Amanda in the big red truck

DK saves the day

This fire fighter was excited to get his low back fixed up.

handshake by the big red truck

Then we got a shot in front of his BRAND NEW fire truck. This was much more classic looking and was just beautiful. It just shined. These guys are very proud of their trucks.
hug by the big red truck

The guy looks much happier though in the photo with Roseanna!

the inner workings of the fire truck

Again, I just love the detail on the trucks.

firefighter with oxygen tanks

This guy was in charge of the air tanks for the fire fighters. When the smoke gets bad enough they need to use another air source because the hot smokey air would kill them.

row of oxygen tanks

Here is where they load the air tanks into the truck.

full view of the oxygen tanks

Here is a little more detail of the tanks. They look a lot like scuba tanks.

Amanda still working hard

Just as we were about to leave this firefighter got Amanda to work on him.

military on the streets

The National Guard was out in force to protect the homes from looters. Everyone we saw was very under control and the city feels extremely safe, except obviously where the flames are.

humvee on the street

Another cool truck. I would also be happy to drive this one around.

back section of the humvee

The back of the Hummer.

Well that is it. Just as I am finishing this at 8:00 P.M. Wednesday night, I am about to go back out and see what other good I can do. We have some nice surprises for the firefighters over the next 24 hours!

Dr. David Klein

San Diego Witch Fire Day 2 Chiropractic and hungry fire fighters!

Tonights post is going to be rather short with lots of pictures. I need to get to sleep, so I can get up early and get back up there to help.I did want to get the pictures up quickly as I know there are lots of people interested in seeing the firefighters and what is happening in relation to the witch fire.

This is my little microcosm of what I am observing during this thing.

So this morning I found out that one of the command centers was in Rancho Bernardo at the Longs Drugs parking lot. So I headed off there with Roseanna to see if we could help.

The police let us through when they found out we were headed to help the fire fighters using chiropractic.

This was the first I saw of the burned area after the smoke had cleared.

This was in Rancho Bernardo just west of highway 15 and just south of the big lake which I think is Lake Hodges.

The next picture shows some burned area that burned right up the hill to some peoples houses, and then the fire stopped. I bet with the help of San Diego’s fire fighters!

We then drove a little farther and I saw something that I did not understand. I said to Roseanna, “Take a picture of that, it looks really weird, What is that?” Then we both suddenly realized what we were looking at. It was three houses in a row that had burned to the ground with only a few vertical strips of wood sticking out. I have left the burned houses photos off of the blog.

We then got to the parking lot, and were immediately greeted with enthusiasm from the fire fighters, through open the table and said “Who’s first?”

We found out a lot about these guys while we worked on them

One thing was that most of them had not slept for 40 hours.

They had eaten two meals in the last 48 hours. I am going to repeat that. They had only eaten one meal per day over the last 48 hours, and right now was one of those meals.

Many of these guys had received chiropractic before, and many of them do it regularly.

They were in great spirits. The fire fighter above is about to try to mess with the one lying down. I am sure my malpractice carrier will love that photo. Me working on someone while someone else is about to do God knows what? Remember most likely the guy crouching, sneaking up has not slept for over 40 hours and still has the energy to screw around.

Again, the morale level was very high. These guys just a short time ago had been battling the blaze right on the front lines.

This is me with a group of satisfied patients. By the way, we asked everyones permission to photograph them for the website and all said yes. If by any chance anyone does not want their picture on the site, just e-mail me and I will take it off.

This is Roseanna Wheeler. She is our secret weapon. Everyone seems to love me when she is with me.

This is a bunch of San Diego fire fighting gear.

O.K. This is what broke my heart.

After getting only one meal for 48 hours, this is what the guys had to look forward to. If anyone knows me you know how much I love excellent food. These were like mush in a metal pouch. I am sure they are nutritionally sound, but not so hot for morale. The guys though were thrilled just to get to eat!

Again these guys have had very little sleep lately. Yet one of them snuck up and pushed me out of the way, so he could give a little massage to his team mate, who of course assumed it was me. By the end of it they both were laughing pretty hard.

When they were not being totally silly, there was a lot of gratitude, honor and pride amongst these guys as you would expect.

Some of these guys, especially the younger ones, had never been to a chiropractor before. Many of them were old hats at chiropractic.

There were lots of guys to adjust. They did have plenty of bottled water though and Gatorade was good.

Here is more good chiropractic cracking in San Diego!

And another pic.

Who can beat a fire fighter with a handle bar mustache?

Especially a fire fighter with a handle bar mustache who’s happy!

Again, I can not get over how much honest happiness and good work ethic these firemen exuded after working for literally two 24 hours straight!

There was every kind of fire truck you could possibly imagine. They all looked in absolute top shape.

More San Diego fire fighters to adjust, and more fire trucks every minute.

There is always time to check out a cool undersea tattoo. This guy was a San Diego fire fighting surfer.

Another satisfied customer.

If I remember correctly this next fire fighter, also from San Diego, was about to leave for the fire in 2 minutes, and said something like “How long is this going to take” My answer, give me two minutes!

He still had time for the mandatory smiling hand shake with the chiropractor photo!

This was a shot of some sort of an organizational area they had set up in a laundromat. Any port in a fire storm!

Another good shot of the guys risking their lives to protect our homes and city!

This was fascinating. The San Diego Fire Department was using transit buses to transport the guys.

This next fire truck was amazing. It looked like something out of a space movie. It had to be the most advanced looking fire truck I had ever seen. It was frigging huge!! That is Miss Roseanna Wheeler our patient educator posing in front of it! If I was a fire I would be totally terrified to see this truck coming!

A photo of the chiefs car as we headed out!

I am tired, and heading to sleep tonight.

For a moment I considered going to sleep and then just to work tomorrow, but I would have felt guilty with the guys sleeping on cement and eating crummy food. My lovely wife just came back from the store with a bunch of Naked Juice and protein bars for the fire fighters. We also are seeing if we can bring a few more luxuries for them tomorrow! Stay tuned!

In case the above and my actions did not say it. It is an honor to help and serve those that risk their lives to help and serve. As a lifeguard and a public servant my whole life I encourage all of you to do what ever you can to help those around you. When the world is in flames and even when its not!

I also have an important message one of the fire fighters insisted I communicate to our thousands of readers. I will post it just as soon as I have a moment, but it is very, very important, and could make things much easier next fire, which of course will come..
Click here to read about Day 1 at the fire.

Dr. David Klein

San Diego Witch Fire Adventure

So I woke up this morning, looked out the window and saw blue skies. I figured the fires that started last night were not really going any more. We turned on the news, and it turned out I was way wrong. You can read the overview other places, but I will give you my little microcosm of what I saw and experienced today venturing into the smoke.

We know that when there is a big disaster, 9-11, the last big Cedar Fire four years ago, or anything like that, that the office slows way down for a day. So have a basic plan. Go straight into the middle of the disaster, find the people who are working the hardest and are the most beat up, and help them.

So I went to work, did the busy hours between 12 and 1 and moved a few appointments around and took off. As always my staff worked like a cracker jack military team and got what we needed organized, loaded and Miss Roseanna Wheeler and myself were off!

So to understand the day we saw a sign during the day on a bank that said 84 degrees. That is not super hot in San Diego, but how bout for a week before Halloween?

picture of sun with smoke

On top of the heat were smoking winds. These are called Santa Ana winds and are caused when there is really high pressure inland, in this case in Salt Lake City, and this literal mound of high pressure air pushes outward to California, and in this case San Diego.

This flag literally got ripped to shreds by the wind.

flag ripped by wind

We loaded up on food an Jonathan’s in La Jolla, and ran into Jeff Crutchfield eating lunch there. Jeff is a good buddy and is the pharmacist for the new natural health pharmacy in La Jolla. With some good Orange Water, ham and cheese rolls, and a box of Ritz Crackers we were locked and loaded. Orie had loaded a few cases of water into the car just in case, and we had two chiropractic tables in the back.

The news had been very sketchy about exactly where the fire was, and the Internet didn’t have anything yet. We basically just headed for the smoke! We drove up Pomerodo Rd. into Poway. We first hit a road block where we could not pass, so we turned around. As we were retreating back south, we saw a fire truck reloading with water so we pulled into the station.

poway fire station 3

We saw the guys refilling the truck with water.

fire truck refilling with water

We talked to the guys filling up. They were dirty and tired looking. This is what I remember from the Cedar Creek fire. Tired, dirty guys. Gotta love em, gotta help em! They said they were headed back to the fire and were filling and running and could not stop to get adjusted although they would love to. Very excellent work ethic!

They sent us to the front door, and we knocked and announced who we were.

They let us in with open arms.

I set up the table and asked who was first. We were moving so fast I never got a chance to get too many names. This is our first customer, and I believe his name was Andy.

Andy gets adjusted

Fire fighters do not take too much convincing to get adjusted. The ones who have done it before know exactly how much better they feel afterwards. A guy who works 36 hours straight without sleep knows how to keep a body running!

Then we got another customer.

This guy was built like a super hero!

super hero getting adjusted

One of the guys watching had never been adjusted and was fascinated. I always find that the brightest, happiest people love chiropractic and just dive into it! Especially the super fit!

Andy was kind enough to draw us a map to the next station. He told us that although his guys had been working their hearts out, the guys up in Station 2 were right in the thick of it. so off we went, map in hand!

poway fire departments map on napkin

The map by the way is written on a paper towel.

driving napkin map in hand

As we followed the map we arrived at the road block we had hit earlier. We explained who we were and that we were headed to Station 2 to give the guys some chiropractic and the police waved us through.

fire traffic block in poway

Up to this point the air had been smoky smelling and a little irritating to the lungs, but the sky had looked amazingly clear. As we drove east on Rancho Bernardo Rd. the air certainly got thicker, darker, and a little harder to breathe.
poway empty road

We ran into some more police who were right in the middle of the smoke. I felt for these guys because the fire fighters have equipment to breathe well, but these guys were standing there I guess all day, protecting the possessions of the residents and had nothing but scarfs to protect them from the smoke!

police man with scarf over face

There were fire trucks on the road heading the same direction we were toward the fire!

north park fire truck

I have no idea if this is a San Diego North Park fire truck, or if it was from outside of San Diego.

As we arrived up the fire station there was a burned area. We never found out if this was from this fire, or if it was a controlled burn done to clear brush from around the station. It was literally right next to the fire station parking lot.

burned brush

As we pulled up the fire house we say green and red trucks. This means there were out of towner’s here to help. I learned about this on the Cedar Creek fire. When there is a big fire, guys show up from all over the place, as far away as a thousand miles or more.

green and red fire trucks

By the time I got in there Roseanna already had guys ready to get adjusted. It turned out that most of these guys were from the Carmel, Monterey area in northern California.

guy getting adjusted from northern california

Then there was a younger guy who had never been adjusted before from Carmel.

young guy from carmel getting chiropractic

These guys said they had driven down in a fire truck from Carmel and Monterey last night, and had gotten no sleep at all on the long drive. They had arrived and worked all day on the fire and were coming back to the station just completely spent. They had truly earned the grubby, hungry, tired, I need my back cracked status!

I have to guess that while we were in the fire house the fire had gotten a lot closer. As we were about to leave I asked one of the guys how close the fire was. He just looked right into the smoke outside the window and pointed with a bent finger that let me know it was not too far off. He also warned us before we went outside that carbon monoxide levels were getting high and that we should be careful breathing. The fire fighters were very grateful to us for coming all the way out to help and thanked us profusely.

I know that chiropractic is not thought of normally as an emergency service, but as a support to emergency workers I have seen it as a life saver over and over! When I used to work as a life guard if your body was not 100% it made you much less effective. I really think that when there is a big disaster that chiropractors should be mobilized to be just behind the main lines to support the guys on the front lines.
smokey air

After we passed the checkpoints the air was also was thicker.

more thick air

As we retreated, more trucks were headed toward the fire.

more fire trucks

The road back was wide open and we thought we would be back in no time.

empty road

Roseanna took this eerie image on the edges of the smoke as the sun forced its way through the smoke.

sun and smoke

We then went to Station 1 but all of the fire fighters were out on the front lines. We were directed over to the Poway City Council room where the Poway command center was set up. We were directed to Garry Mac Pherson who is one of the Division Chiefs of the Poway Fire Department. When I worked on the Cedar Creed fire fighters I ended up working on about 20 division chiefs and higher ups from fire houses all over the Western U.S. These guys are some of the finest most competent people I have ever met.

Mr. Mac Pherson was right up there with them. He had gone 36 hours without sleep, and he was as cordial and welcoming as if he had invited us for tea. He thanked us for what we did. We told him we would probably be back tomorrow to do the same. A great competent individual who was doing a fine job helping to coordinate the entire effort. I also was very impressed with how organized and set up the command center was 36 hours after the fires started. You could tell the group was very competent and trained well. They were right in the midst of a major, major disaster and they looked sharp and crisp and on top of their game!

Looking at our time, we realized we had to get back to the office for the nighttime rush of patients. But first it was time for our reward for our days work. The thanks and smiles were really the reward, but this was fun too.

dr klein eating ice cream

There were 3 bars in the box we got. Can you guess who ate one bar and who ate two?

Roseanna Wheeler eating ice cream

We then started driving back to the office. Little did we realize it, but a there were a whole bunch of evacuees down the road ahead of us.

down hill traffic

We called Cheng Cheng and Orie at Seaside and told them our predicament.

uphill traffice evacuation poway

They quickly brought up Google Maps and re-routed us through a few side roads. We then hit the 15 and were off and flying home. I predict without Google maps, Cheng Cheng, and Orie we never would have made it back to the office in time, and would have spent another hour or more in the traffic as it was barely moving.

Tomorrow we are getting up early, which I never ever do! and going back for more adventure! I really appreciate the guys on the fire because as I am about to go to sleep in my nice air conditioned home with my pretty wife, I know there are guys on the fire right now, risking their lives and pushing themselves to the edge to save the property of San Diego’s residents. I also know their bodies will be beat up, so we will be back tomorrow to help wherever we find we are needed most!

Dr. David Klein

click here to read about the Witch fire Day 2 

Why I would never take a drug for my mind

I have a basic theory that I have followed since I opened my practice. It is the evolution or God theory. It works like this. If you believe in Creation by God, read the next paragraph. If you believe in Evolution, then skip the next paragraph.

If God created us, then he would have created us perfectly, the way he wanted. Man has been around for a long time since we were created, and God provided everything on this planet for man that he needed. He never would have left man for thousands of years without the basics he needed to do well.

If we came about by evolution, then it is a perfect system and we developed to live in the world the way it was 10,000 years ago. We are prefect for that. Evolution moves slowly and is selective for survival. It made us for the world that existed 10,000 years ago. If we want to achive maximum health, then we should live as close to the way nature was 10,000 years ago. There were no drugs then, just clean air, sunshine, fruit, vegis, meat, and running through the jungle!

This means that your body and nature have everything they ever needed to take care of you and everyone around you. God never invented drugs. Evolution never evolved drugs. With the use of mental drugs ones mind changes.

(My disclaimer – I am not a pharmacist or an M.D. and so can not make any recommendations to you about your drugs. I can however tell you what I would do with myself. Study the materials, ask your doctor, and then make your own decision.)

With my disclaimer made, personally, me, I, would never take any substance that altered my mood. I want my mood, and myself as a spirit to interact with God and or the universe around me in a very natural way, without drugs having any part of that. That includes both legal and illegal drugs and alchohol. Psychotropic drugs act by altering the little messangers that travel between one nerve and another. They change the speed at which nerves fire. They change the way people feel. They change the way people experience the universe. I know it is natural to cry. It is normal to be sad when we lose someone we love. It takes time to get over things that are bad. This is the way we have been for thousands of years. For myself I do not consider these things I would ever want to remove.
Recent studies have shown that prescription drugs are one of the leading causes of death in the U.S. These drugs are not exempt from this group. Seek out healthy ways to be healthy, and healthy ways to recover from sadness and depression.

Disclaimer again – Ask your M.D. before making any changes to your Medicationss or going off of any of them because people commit suicide and do other terrible things when radically changing their mental drugs. Ask him about long term natural alternatives to help you do better. If you doctor doesn’t know any, then you may want to ask another M.D. :)

The Paperless office Part 2

It took the better part of the first half of last year to get our Accounts Receivables area working the way we wanted it to with the new version of Medisoft. I am sad to report that after extensive study and searching I was unable to come up with an Electronic Medical Records System that worked the way I do. The software documented lots of things that are irrelevant to me, and failed to document the things that are vital to me.

One of the key things was simply that after every 12 visits, we re-check the patients objective findings, and make a graph of the progress. It is of course not a perfect system. It is not weighted as to whether one objective finding is more significant than another one. For instance if the top vertebrae is out of alignment, in my opinion it can cause massive changes to ones neurology, above and below the bottom of the skull. On the other hand a stuck toe joint would count on our system as just as significant.

Also of course I am not a perfect machine, and although I consider myself to be one of the better more conscientious chiropractors I have ever met, mine, and every other doctors ability to use our hands to determine which bones are out of alignment and stuck has some variability to it. For the record, my theory is that chiropractor to chiropractor there is a variance of skill in feeling asymmetry of the spine. There are of course bones that are asymmetrical from side to side that can throw one off. There also is another point that I have never heard brought up from chiropractors, and that is the fact that the greater the distance the bone has become fixed from its central position, the easier it is to feel.

I have discovered this after inviting people to feel their own misalignments and decide for themselves, or by having parents check their children or visa versa. Even for myself, the greater the degree the bone is displaced from its center resting place when it becomes stuck, the more certain I am of the result. As the bone becomes close to being perfect, it is harder to measure the fact that it is out of alignment, and more the fact that the bone simply does not move well.

Back to paperlessness!

After having Reagan who had been with us for half a decade leave and get married. Mazel Toff! (That is congratulations in hebrew) the patient treatment area has suffered in its following up on patients who have fallen off from their ideal treatment plan. As you probably know, we pride ourselves on getting results that often vastly exceed those of other chiropractic offices, so this problem is totally unacceptable. One of the required pieces of getting patients better is that they show up exactly per their treatment plan until they get to their peak recovery.

So after trying to get a few people in to replace Reagan, and so far failing, I have stepped in the past few weeks and taken on the job myself. Many of the patients have been very surprised to hear my voice saying “Hey, didn’t we have a visit scheduled for you today? What’s going on?”

I actually love my patients a lot, so it is fun to be on the phone with them.

I have found that the current software we use called Office Hours, misses many features that I consider basic in doing the job of hunting down wayward patients, and getting them back on the treatment plan that we agreed to at the beginning.

One thing is simply that it would be nice to see their face. I remember people by their faces, much sooner than I do by their names. I also want to have lots of room to write details about them, staying of course within all of the privacy laws. Also, when I look at the schedule, color coded appointments speak to me much quicker than any other symbol. Red means they missed. Yellow or Green means the patient showed. I also want colors that mean we called and reminded them and spoke to them and they confirmed they would be in, versus we called and reminded them and spoke to them and they said they would probably be in today.

I want this position in our organization to be super efficient and easy to do.

So I am currently looking at two different options. Both options involve getting custom made software made. None of the E.M.R. (Electronic Medical Records) software could even come close on this.

Option 1 – Have it made using FileMaker Pro. Thank you to Sarah for turning me on to this amazing software. It is pretty much moron proof. You open it up, decide what info you need on a page, and within seconds you have created a database. It took me around 10 hours of study to get the basics of what it is. It is simply a fancier and more customizable version of Microsoft Excel. It can have a big box full of a bunch of smaller boxes of information. You can customize how it looks. You can write little mini programs to tell it what to do with all this information. To create what I want will make our office almost paper free. So even though I understand the software now, I would like to higher a professional FileMaker Pro person to make our contact management/ scheduling / EMR / Coding / Patient Treatment software.

Option 2 – When I get done with writing all of the exact requirements of the software, I will ask Ray, my super programmer who I have hired here and there to see what it would cost him to  make the software from PHP or some other programming language. Easier? Harder? I have no idea.

So for the past three weekends, I have been carefully writing a technical description of what I want the software to look like and do.

Then I will hit up Ray, a few cool FileMaker pro sites I saw, and my favorite programmer swap meet Rentacoder.

Also after many years I was finally able to purchase purposeinc.com I will be getting that up and running for my internet marketing consulting and pearl tile business. I will probably put links on it that point to this and all my other sites so there is one central place to get to all the other ones.

That’s it. If you are a reader of this site, and you read this, please leave me a comment. I find that like one out of every 5,000 readers leaves a comment, seriously, and I would love to hear who is stopping by!

Matt Cutts 2007 SEO WordPress talk at Wordcamp – Transcript

Matt Cutts Wordcamp July 21st 2007 Talk – ( digg it here )
(Dr. David’s email)
Matt Mullenweg: This is the last session of our user day and we are very honored to have Matt Cutts here. (continued below)

matt cutts wordcamp 2007 google engineer


Matt is senior engineer at Google and the head of the web spam team, which doesn’t spam, they keep the spam off the search engine. So more than almost anyone in the world he has insights into ranking on Google and blogs, and search in general. So thank you Matt.
Matt Cutts Thank you very much
Hey, Thank You.
Awesome! Whoh hoh.
You guys still have enough energy to be able to clap at the end of the day. Everybody still doing o.k.? Excellent! All right! Well give up one more round of applause for Matt and all the WordPress folks. Wow.
It’s been a good day, hasn’t it? It’s been a really good day.
O.K. so I have no idea whether I am like blindingly loud or you can barely hear me.
I’m O.K.? All right. So what I want to do is I want to make sure that we have time for Q and A and the best way to insure that is that you guys raise your hands if you have a question.
I am the exact opposite of the last talk. O.K.
Because Robert started out with PowerPoint and trimmed it down to zero slides.

I started out with zero slides this morning and I started writing and writing and writing over the course of the day so I have got about 30. We’ll see how many we get through. But in order to insure participation I’ve got some shwag, some O’reilly books. So this is how it works.

The PowerPoint will be color coded. So when you see something that is green or blue or a hyperlink and if I don’t mention it, raise your hand and let me know because that’s when I want to go show something on the web or give something away or something like that.

But First of all, how many people know me? Has anybody heard of me? O.K. about half and half.

So I work at Google. I work on webspam. I work on search quality.

So, I want to return high quality results to users. So if you write high quality blog posts I want to return your blog posts to users hundreds of millions of times a day.

A little misconception. Some people think that Google hates sites. I was at an SEO conference and this is a spammer. I have pixilated out his picture. You know.

Do you notice anything different? I’m wearing the same shirt. Maybe I need at least one new T-shirt. Love my Ale 8 shirt. O.K.

So, some people think that Google hates their site, or they don’t like their site, or they have a grudge against their site, or something like that.

I want to show you an example of somebody who believes that. Have you guys seen this? This is AlexChiu (dot) com He has created an immortality device. No seriously. Immortality device. Live forever. Right? It’s patented, so it must be true. We all know patents work. How does it work? Magnetic rings. You wear them on your hand, it clears out the Chi, you live forever. O.K.?

So, It’s kind of interesting, because he’s got magnetic feet stuff that you wear.

Yeah I know its kind of like 1992 called, they want their web design back. Right? Whoooo! Old School! It’s like Geocities and Myspace had a love child.

O.K. And It’s pretty cool, because he’s got, whatever this is, gorgeous pill or something, let’s you live forever.
And I got a little curious. I wanted to see how it works.
The way it works is magnets. You’ve got a wound, and then you break up the wound, and then you live forever.

So, you might not be able to see this. The take away is weak magnets are lose, O.K.?
Weak magnets bad. They lose. Weak magnets are lose. O.K.

Now why am I quoting this site?
Why am I mentioning this site?

This guy, it’s like Monty Python saying, come see the ……. Right?
This guy claims he’s being repressed by Google. Right? Because of the immortality device! Right? It’s the immortality device.

Google can’t let you find out the truth.
Whatever you know, you know?
Google won’t broadcast to four hundred people at Alex Chiu (dot) com.
And tell you to go check it out. Yeh! censorship! Exactly! It’s all the man, keeping you down under their feet. Now you can read all this stuff, it’s pretty great. Now don’t let a big guy like Google cover your eyes and ears.
Here I am promoting this site a little bit.

Now who here thinks that Google is suppressing the site because of the immortality device? Anyone? Oh yeh, yeh, alright! Sarcastic Crowd! O.K.
Well, I’ve let you in on a little secret now? Haven’t I?

O.K. Here’s the story. If you go down to the bottom of this page. Do you see this text area right here? Yeh? Let’s view the source on this page.

Oh! Oh! dear. Ohh Ohh no. Ohh no. Ohhh!… Oh Oh.

O.K.

So we start out with body parts. We quickly get down to celebrities. Right? You know?
Chad Isac. Misha Bilsen

Wars Trilogy Eggs
Sonic Megadrives Download testify.

Hundreds of words. Hundreds.
In this little tiny text area.
It’s about forty pixels by twenty pixels.

So yes, this site has a penalty in Google.

It sounds like such a good theory.
You’ve got all of these celebrities in here. All this sort of stuff. God’s, Devils.

So in general, we want to return good sites.

I thought I’d. I’ll throw in I’ll show you mine if you’ll show me yours.

I’ve been enjoying hearing plugins, and what people have been using.

Akismet of course is awesome.

You guys may not know this one though, math comments spam protection.? Anyone? Oh O.K.!
One person doesn’t like it. Math is bad. Fair enough.

Google Analytics. I added my footer.php.
Feed Burner. Anybody use Feed Burner? Cool. Very Cool.

Democracy, I use it for polls. This is kind of funny.
Stephan? Stephan is the guy who wrote SEO title, which swaps your, name of your blog with your post title, and can also do a lot of other stuff.
I like to install the minimal set of plugins, so I only edited my header.php and changed this code.
I’ll do my very best to get this power point put live on my website or somewhere so people have to like scrawl down notes, or anything like that.
But even switching the name of your blog with your post title can really help a lot with your traffic.
And then I have a love hate relationship with WordPress cache. anybody?
It’s like if Dig comes knocking you really want it installed.
But It’s kind of a bear to uninstall and re-install, and all that sort of stuff.

So Democracy, I like that, cause, you can do polls. Which type of pet do you have? On my blog a lot of people like to have Googlebot

It’s strange.

Math Comments, Spam Protection. It asks you what is the sum of one plus eight.

That stops a lot of people. It helps a lot. Carry the one? That’s crazy talk. I don’t understand this.

Yeh!, But you can also change like one to the number one and letter one, and stuff like that.

Here are some plugins I’m thinking about installing. Thinks like comment karma, and credit comments. You can vote things up and down. Author highlights. You can highlight some stuff. And then these last ones are more like you know, making your site a little more readable, and putting your URL structure in place the way you want it.

O.K., so let’s get to the meat of it. SEO tips. It’s a little bit of a hodge podge but we will see some organization later in the talk.

I would actually say not to put your blog at the root of your domain. So if you go to my blog mattcutts.com, or you go to my domain mattcutts.com it says there’s not much here, go to my blog.

My blog is at mattcutts.com slash blog.

You can also do blog dot whatever your domain is.

So how many people put their blog, right on the root page?

Quite a few people.

Now if you were starting over again let me just, I will put this for you to consider because and people will link to your root domain and people will link to your blog. So in some sense you can get a little bit of extra page rank because people will do two links. They will like to you and link to your blog.

And in addition you might want to leave some room for future expansion

Have something besides blog at some point.
So it’s not a big, big deal. I wouldn’t go like changing things around.
But if you’re just about to start a blog, consider it. You know?

Think about putting it on a subdomain, or a subdirectory, or something like that.

I actually I like to call my stuff blog, cause, I intend to use WordPress,
I love WordPress, but at some point you might switch.

Its also nice when you unpack the latest WordPress because it doesn’t overwrite your stuff, so you can move things over.

Lorelle:Except!
Matt: Except
Lorelle:When you search for a blog about …
Or WordPress tips, …..

Matt:It’s the man! Keeping you down.

Lorelle:So when you for example, if I am searching for wordpress themes or I do a tag…

audience member: It’s not working.

Lorelle:I know its not working, I’m yelling! For like WordPress themes…
And you put a name or you do a tag like for technorati

What happens is, everybody who uses WordPress in their URL and their not talking about WordPress comes in to the search results and in to the tag results.
Stop It!
Use blog! Use Fred!
Use anything, but stop using WordPress!

Matt:There you have it.
Wise words. Wise words. O.K. What do SEO’s know? Search Engine Optimizers know that bloggers might not know.

How many SEO’s do we have in the audience, and I know all three of you, so go ahead and raise your hand. Oh there’s an extra one there! I saw Jonah, I saw..
Keywords.
How many of you are just sort of writing blog posts like,
I’m going to talk about whatever i am going to talk about
My I-phone, my cat,
my fashion, whatever.

That’s O.K. But is also helps to thinking about the words that users are typing.

So for example L. O. L. cats.
Is it L.O.L. cats or lol cats?

audience: lol cats!

Matt:O.K. it’s lol cats. Sounds like it’s a unanimous opinion.
So if you go to say, Google and you type in “Keyword tool” you will get to a free tool that lets you type in lol cats and this is the sort of stuff it will tell you for synonyms.
People are also typing cat pictures, L.O.L., funny pics cats, funny pictures cats, and down here a nice niche LOL kittens. Right? Right?

I can has cheeseburger, or cheeseburgers. But who’s tackling the kitten space. So there’s an opportunity for you.

Think about the kinds of words that people are typing. Now I don’t want people to spam. The last thing I would ever want people to do is spam.
But if you know people are going to type in
Funny pictures, cat cats, kitten kittens?
There are completely natural ways to work that into a post.

So let me show you one example here. O.K.

You can’t see it that much. Let me make it bigger. Can you guys see that?O.K. so I have a post I mostly talk about search and search engine optimization but every so often i go off and say Now I need to do a gadget post. I was trying to figure out how to change the default printer on Linux and there were like no good posts about it. So I said, I’m going to own this niche “this is like mine” I’m going to write a post that just dominates the changing your default printer in firefox category. So what did I do? well, changing the default printer for Linux and firefox
Up here in the URL I had change, in the title I said changing. Its not spamming. Its just like using a variant of the word. If you look down here i make sure i use the word cup
I use Firefox or Mozilla. Right? Because some people will use the word Mozilla instead of Firefox.

I make sure I’ve got, you know, a little bit of a tip about how to set your environmental variable in bash versus tcsh and i use words like setting Now i am not targeting a very important niche at all
I don’t even show any adds on my blog, so I don’t even care.
I don’t get any money from it at all. But just using these words, these synonyms in a completely natural way, Lets you be more well rounded, and it makes it more likely that when a user comes to google and they type in “My default printer is broken in Firefox,” those words will be in your post.

So its more likely that you will show up.
Now use this knowledge only for good, never for evil. O.K.
There are people who use such knowledge for evil and that’s where they get into trouble

audience member:Maybe we should make that into a plug in that generates a list of tags based on words you’ve typed in…

Matt Cutts:
I wouldn’t go that far. Work it into your post in a natural way because People are going to going to be doing those searches and if they see what looks like a ransom note down at the bottom with tons of keyword variants they don’t like it, they are gonna report itas spam and stuff like that so go ahead and put the work in and say “I am going to find the synonyms. I am going to target this space.But I am going to use the word I-phone and I-phones. Not just the singular, but use the plural as well.” simple simple stuff like that. Question, yeah?
audience member: …do you get more of the synonyms through the comments….
Matt:Totally, Totally. There are a few commenters that are jerks. Right? Like one or two out of a hundred will just go on forever, but in general your users will come in and they’ll say “That’s absolutely the case. Another way you can set your printer is blah, blah, blah.”

I love this. let me go down to the bottom here
(Audience member says something inaudible)

Now you are starting to get a little closer to the edge. I wouldn’t go that far on misspellings. Let your users leaving comments do that for you in a very natural way
Because, trust me there will be people who don’t know how to spell that well.
Wow Linux, that’s too hard to schpeal. My head hurts!
okay so i did this post in August 2006.This sort of warms my heart. Here is a guy in May eight months later saying Thank you!Why is it so hard to figure out this stuff? Right?

Its completely white hat. Your just writing a tutorial. This guy is going off on cups D, and cups D printer. Just you know?He’s an angry man. Right.

Who the heck names this stuff? The gimp? What?
This is a guy who should have waited for like maybe one or two more versions of Ubuntu.

It’s not quite ready for him yet
I wouldn’t give my 95 year old grandfather, you know, an ubunto machine quite yet. But It’s getting there because of people blogging and writing and doing help tutorials like this.
Completely white hat thing to do. O.K. Use categories that are good keywords. One of the greatest one of the biggest reasons i started using WordPress instead of blogger isnewsletter and i worked for Google people would have expected i started on blogger is
Wordpress supported categories. I have categories that are like Gadgets, hacks, how-to weblog, blog,You could have one for wordpress, and if they make sense use those categories and whenever you do your post, it will just say categories, dadadadada, Now that’s a very clean, very simple way that’s usable but also helps your search engine optimization. It helps your ability to be found.

Don’t make your category cartoons if you’re a porn site cause thats where you harm your usability thats where you go against whats helpful in google.

But theres perfectly logical ways to have categories and still have it help
audience member:
What if I have already set up my site with URLs should I change it?

Matt:
you’re good, you’re good, I’ll get to you in just one second. What if I have already set up my site

Now this is kind of interesting. This is the domain. Alright.

Everything after the slash is called a path. So people often ask me should I use dashes? Also known as hyphens. Should i use underscores? Should I use no spaces at all? What do you guys think?

audience:Dashes!

Matt: Now the interesting thing is that we used to treat underscores as if they were like word A Underscore word B We would glom that together .And we would index that as A underscore B If you searched for the word A we wouldn’t have returned your post.
We are in the process of changing that. We might have already changed that.

So dashes and underscores are almost exactly the same. but in engine world dashes are nice because if there is no space at all the search engine has to segment it.

And google can do that pretty well We can break up words.
But can every single search engine? gigablast, Ask.com,Turbo10, you know, not every search engine will. Keep it simple and search engines will do it better by you
O.K. Now someone had a question. what was your question here?
audience member:Should I change all the URL’s? Should I go back in?

Matt:That’s a great question. First, this is going to get a little weird, but ah David Klein are you still in the audience? If you had a choice between the Samba pocket reference
Ajax hacks and programming Fire Fox, which one would you choose?
David Klein:
Programming Firefox because that is the only one I have any chance of understanding!

Matt:O.K. I am reserving that one for you. O.K.
so now you get to pick. You want a Samba pocket reference or ajax hacks which is tips and tools for creating responsive websites
So O.K. By volume.
Picking it by poundage as the better one
No I would not re-work your site. If you’ve already gone with no spaces don’t change everyone of your old posts and do a permanent or a 301 redirect

It’s not worth the hassle. But on new posts, go ahead and put dashes in there.
And WordPress is great in that many of the default settings are already set up i configurations that work well with search engines
O.K. So I basically already made this point here to change to default printer.
Alt tags on your images, use them!
They are good accessibility. We’ve got a guy at google who is blind.
He gets really angry when people

or don’t fill in their alt tags
It just takes like two extra seconds
It really makes a big difference.

You can get a lot of stuff found in image search, and video search.

I made a series of about 10 or 15 videos just for fun.

My wife was out of town for like three weeks last year and i was like “alright, I’m just gonna make a bunch of videos and throw them up on Google video. When I have spare time is when I do these sort of experiments. And it’s gotten, the total number of them has gotten two hundred and fifty thousand views. which is pretty cool!
It’s just free traffic. I don’t make any money so it doesn’t really do me any good.

Be thinking about these alternative technologies, Be thinking about image search, video search, stuff like that. Question, yeah?

audience member: Hi, sometimes Ill give it a full sentence for an alt tag or space additional context, do we get penalized at a certain point?

Matt: no that is a good question umm sometimes if it is a full sentence, will it get penalized? No, you wont get penalized. Now, if you do five hundred words and its like cheap-cheap-Viagra-online-mesothelioma-debt-consolidation-mortgage-payment…you know, then you might run into some trouble.

But in general our supporting algorithms are smart enough that we sort of don’t trust those after a while you know, after you know the first, say, seven or eight words I wouldn’t worry about it, usually I go for an alt tag that is three or four words, maybe five words but that’s about it.

Yeah, question, up here…yeah you are in the light

audience member: on the URL thing, -yeah- does having .php in the URL cause a problem.

Matt:Good question. Does having .php, .asp .cfm, .htm, .html, ya know does not make a difference whatsoever. It makes no difference whatsoever call it whatever you want. What’s the only extension I wouldn’t recommend that you use for your pages

audience:”.asp”

Matt: It’s like web design inside joke .asp is don’t use its like the anti-Microsoft side ,but no no the extension I wouldn’t recommend is dot exe.

If every single one of your webpages was a program that could be a little weird. Yeah I wouldn’t worry about it. Umm but in general how long it takes to fetch your page, the extension, none of that stuff matters at all. Does Google give any bias for apache versus Microsoft IS? nope don’t care

Audience:so what about question marks or hash marks?

Matt:Wokay, what about question marks or hash marks? In general, google takes a URL, if it sees a hash mark, it truncates at the hash mark . So if you have blah blah blah hash three blah blah blah hash four, those both get treated or not applies to the same URL. question marks signify dynamic URLS for the most part and what that means is your passing URL parameters into your webserver. we treat dynamic URLs for example, for page rank, exactly the same as we do static URLS. In the old days search engines used to say ill crawl one hop from a static url to a dynamic url something like that and that was a cruddy way to do it and that search engine isn’t independent anymore. umm so we treat them just like URL. Now the only advice I give I would keep the number of parameters low, like two or three. umm if you’ve got fifteen then the odds are that you have two parameters here and two parameters here then it do very easily . so we tend not to crawl these like lots and lots of parameters.

And there was somebody who was patient over here that was gonna ask a question okay so then youre golden, whoo alright O.K. so sometimes-

I am gonna try a joke I don’t know if it will work, O.K. sometimes people say should I do a video or should I do a podcast? My rule of thumb is ask yourself how handsome or how pretty you are alright sure there is a site called hotornot.com, submit a picture of yourself. And if you are a seven or above do a video. If you’re a six or below, do a podcast. I normally stick to podcasts, I have to admit.

alright O.K. lets talk about usability for just a minute, umm I added this one, make sure your site is crawlable. now if you’re bloggin on WordPress, you’re pretty much guaranteed your site is crawlable, and in a very nice way sites that are hierarchical, treat it like structure, things like archives, you know, 2007 june and then the posts are prefect for search engines. so the default WordPress install is almost optimal in terms of crawlability. What you can do is you can if you’re looking at something besides WordPress install like netscape 4.7 and look at your site and if you can get to every page using this ancient version of netscape or links you should be completely fine. if you’re using like ,you know, frame sets or all sorts of weird stuff then you might want to take a second look at your stuff frame sets don’t work well on iphones for example.

so yup question British question

Audience member: yep British question. Just on that point you mentioned about the hierarchical structure of WordPress 2007… duplicate content, does that not end up in the supplementary index ?

Matt:O.K. we got a power user question about supplemental results the short answer is supplemental results are determined mainly by page rank and so there is not much you can do about it but get more links but not to worry about them in general. WordPress does suffer a little bit in the ability to get to posts in three or four different ways.

And so I have a wish list for WordPress at the end and I should have added that one. Ill try to add it in real time or something. It would be nice if you could say “O.K. I only want to get access to this post from this particular url structure” and I think there are some plugins that will let you do that too. I will have a little bit of tips later catch me if I don’t say it

O.K. you really should check out your site on a cell phone or an iphone because more and more people are gonna be looking at your site like this.

I was looking at a site earlier today and it was just like gosh, crazy boiler plate, ugly stuff before you get to the meat and people just wont come back, make sure that your post creation dates are easy to find O.K. Did anybody see this little thing that google did a post about the movie sicko. That little thing, yeah I know it was a bit of a mistake on our part and we called our own foul and we said this was our bad and we apologized , but what did they do that was especially bad -in my opinion- was they didn’t put the date of the post so somebody done a post on Friday and she showed back up on like the day after on the weekend to sort of add an additional post and you couldn’t tell how quickly they were coming back to cycle through that conversation. You would not believe the person previously said people come to your site, they view it as kind of- they don’t know you, they don’t know anything about you. If you don’t make it easy to find out when a post was created that is gonna hurt because people wanna know.. Is this information from like four years ago and about how to change my default printer? or is this really recent?

So you really wanna try to make post creation dates easy to find. Question? Someone said- yep Stephan? Yello

audience member: if you put the date in your url and you have a lot of slashes in there is that gonna affect the imprinting or the crawlability?

Matt:Good question. So the question is if you put the date in the url that will add a lot more slashes does that affect google or other search engines? It does not affect google. Google doesn’t really care how much or how detailed your urls are. Page rank flows completely independent of how many slashes there are.

There is rumors that yahoo or Microsoft might look at the depth of the directory so what I do is I have the posting and I have the date at the top of the post O.K. so I don’t have the date in the url, I can see both sides .

O.K. I can take or leave this slide- who wants to see this slide about how to move to a new webhost? Oh, more people than I expected so ill do it very quickly and then ill get to your question. So this moving to a new ip address so suppose you have- im matt cutts, I want to move to mattcutts.com. I want to move to a new webhost but I want to keep my domain, mattcutts.com. This is optional -if this scares you don’t worry about it. Dns whatever you look up it matches it to an ip address and that last for a certain period of time typically a site lasts for about a day, at google it will last for about five minutes. Anybody can take a guess why we do the ttl for five minutes ? so we can bring data centers in and out of rotation and we don’t have to wait very long.

But you probably have a dns time delay of about a day. If your webhost or your registrar lets you change that you can change it to about five minutes and then all your users will migrate in about a minute or so what you want to do is you want to bring both sites up so that if they go to the old ip address, they still see your site. if they go to the new ip address they’ll still see your site. Once your site is up at both locations then you want to change your domain name settings to actually point to the new site. As soon as you see google bot or new users coming to the site your pretty much golden you can throw away the old site and take down the old site and the old ip address..

Audience member:the thing you might consider doing is do not archive.

Matt:I wouldn’t actually recommend no archive for this case .There are various cache settings you can do probably this one is the safest because every 500 fetches or so we will try to look at the subtext and end up doing your DNS so usually for this case that should be enough.

Question.. giving you a lot of exercise I apologize.
audience member: kind of Going back to the phone or iphone whats better is it to have a separate site slash iphone slash wap or whatever or mobile or have your style sheet take care of it ?

Matt:If its at all possible, I would try to do it with the same style sheet and Apple has a really good user interface document that says how you can give them a stylesheet thats different from regular browsers while still serving up the exact same document. So that’s pretty handy. If you can, that’s what I recommend. But you know sometimes that begins to get a little to complex . Or sometimes you want to make an iphone specific site or something like that. yep, question.
audience member:comment, actually. For mobile browsers, I would just use Alex King’s plugin wpmobile. its just painless it works and it works awesome on all the browsers and you’re done.
Matt: yep, the benefits of having a good blog software platform absolutely. O.K. this ones also veto. You know, I can do this slide or not, do you guys wanna see it or not? I need to see a few more hands. Oh yeah, O.K., alright I don’t care, ya know.

So if you’re moving to a new domain, so you’re at mattcutts.com and you’re going to myspiffyblog.com and so you’re completely changing your domain name-the one line is use a permanent or 301 redirect a permanent means this site has forever changed to this site. 302 or temporary redirect means that this site has either gone over here but just for a little while, keep checking back at the original location so that’s the simple explanation.

If you’re an advanced user, here is what I could recommend: pick one sub directory or one part of your site and do the 301 on the one subdirectory. It’s a little harder with WordPress but if you have a general website, its not bad to do .Do the 301 to the location on the new website and if you see everything flow through, all the traffic is fine just like it was before, then I would just go ahead and 301 permanently redirect the whole site. Whenever you create a whole domain sometimes it takes a while before google has enough trust in it so, if you’re doing the 301 redirect and everything flows just fine in terms of traffic, you’re totally golden. If you’re really low,take a little while and think about it see if you can find any particular problems.

So heres a couple of things you can do number one- how do you link to your site? Suppose you want to link to www version of your site maybe the non www version of your site? A lot of people shoot themselves in the foot by maybe linking half of their links with www and half the links without the www. So you wanna standardize you wanna pick one way or the other and just go with that as much as you can. umm ..question yes?

audience member: What had the tools th ability to choose the www versus not would that fix that problem…

Matt: It helps, it helps. ill talk about that in just a minute. Another question- yep?

audience member:I am hearing a lot about the difference between having www and not having it…I don’t understand whats the real difference? Isn’t it the same website regardless?

Matt:It is for you the same website ,but technically they can be different urls that show up different content. So let me see if I can show you an example of that. If I do a search for php calendar, I get -he’s changed it ok. php calendar.net and like www php calendar.net used to return entirely different stuff. So google can’t automatically assume they are the same or else we’ll break a few peoples sites essentially. For you well give some advice in just a little bit .

Now one thing that I absolutely recommend, is even if you’re doing this 301 redirect-if everything works for ya just fine, google provides a way that all of the backlinks or a very large fractions of the backlinks to your site and then you can say oh yeah yeah yeah bob was linkin’ to me, I can ask him to link to my new site. So that helps as well. You’re not relying on the search engines to redirect these directly, you’re going to the source, you’re going to the people linking to you because they want to and you’re saying “hey my site changed. go ahead and update your link and just link here instead” and If you can get enough people doing that also it helps quite a bit wit hit

Lorelle: Can I make a little point on the track backlinks and standardizing thing? With the backlinks and many people get the plugins that take the www off and then youll get the feeds. If you click on the link in the feed it will come to a 404. that’s the kind of standardization he was talking about. Can you address that just a little bit more so people get that, because this is a daily whine of mine.

Matt:Yeah yeah absolutely. Let me see if I can kinda show you on my site. Technically mattcutts.com- lets do it on… see this is my silly little site here www mattcutts.com and mattcutts.com and mattcutts.com with out the slash and mattcutts.com with the slash and mattcutts.com index dot html-all of these can be completely different urls and your webserver can return completely different content for them , and some webservers do so we can’t just assume they are all the same even if we see index.php is that the same as matcutts.com? well, you don’t really know, and so what I recommend is doing a little audit of you site, look at the backlinks, see what people are linking to, look at your own links within your site and theres a very simple way, ill show you how to get the report from google. And then say am I doing something weird, am I splitting where my links are going? And am I linking some to sometimes I link to the root, sometimes I link to the root with the slash just try to standardize that and that will help google and all search engines sort of give you full credit in all the right places. Yeah question?

audience member:I just wondered if you’re going to make that distinction between the www and the not and so forth couldn’t you just do a text sum and actually assume they are the same I mean does

Matt: That that’s what we do yeah but the kiss rule- keep it simple for search engines right? Search engines usually get that right but sometimes they mess it up. So for example, suppose you have some rotating code that shows a different banner ad, a different template over here or something like that, the page, if we fetch the page and then fetch the www version and they are just slightly different- sometimes that can cause degenerate stuff. So its better to take care of it on your side so there is no confusion whatsoever.

O.K. so I’m gonna plug some google services, but these are the ones that I actually really really believe in and think that everybody would benefit from and you’re more than welcome to use anybody else’s. I just think these are pretty handy.

The webmaster console, how many people use the webmaster console? Interesting okay, I thought it would be about half but its maybe just a little over half. Feedburner, googlebot feedburner and now you can get all sorts of extended stats for free and in fact, they have a thing called my brand which lets you serve your feeds off of like feeds mattcutts.com instead of feeds.feedburner.com . That’s nice just because everything is under your control if you ever wanna change things, its on your domain and not somebody else’s domain and actually having email a few maybe three emails from matt in my email inbox saying “hey how are we gonna handle all of these feeds that show up as search results?” and google is working on making sure we do a better job of processing those, but in the meantime it is always a good idea to have the feeds completely under your control so if you wanna get rid of feedburner you can always just leave it behind.

Custom search engine you can just do a free site search. If anybody is using adsense, are you guys using this section targeting? if you don’t use this, adsense will target through all the text on your page. And sometimes you’ll get ads about blogs, blogging blog software, wordpress and if you’re doing a blogpost about that, thats great. But if you just take the meat of your post and add a comment at the beginning of the real content you write, and a comment at the end. well target to just the content in your post. So sometimes those posts will get a lot more targeted a lot more focused a lot more about what you’re actually talking about, which means more clicks more revenue for you yeah?

audience member:Can you have multiple sections like that on your page?

Matt: Oh good question, can you have multiple sections? I don’t know. i’ll find out for you. And then, you can? O.K. I think you can- he is saying yes O.K.. I don’t know if you can block sections I am not an adsense guy so yeah ill go bug em and find out more

audience member: Matt- can you change the feedburner over to the live brand does it break the old one?

Matt: No it doesn’t as long as you use the feedburner plugin for WordPress, it all works really well. And most feedreaders they handle those 302s ans 301’s just great so I wouldn’t worry about it. The question is if you change from feedburner to your domain, does it break things and I haven’t seen it break anything.

Google analytics is nice just because you can see you know where people are coming from ,like this is some traffic from my site over the last month, I am getting a few people, getting a few people, whoa! what happened did it get doug, did I get slash audited red and you can click through and you can find out where your traffic is coming from the queries that people are using are they coming from direct links are they coming from search engines, are they coming from people that type in your url? It’s all free, its all really nice- Give it a try,if you don’t like it, you know, take it off your page.

I want to spend just a couple minutes talking about the webmaster console because its really really handy. I think people that haven’t heard of it before or haven’t tried it will like it . Its at google.com/webmasters.

There was a very large book publisher that used robots.text to block themselves out completely. So they emailed us in a panic and said “why did google hang my site? Google is the man keeping me down” and im like “check your robots.text and if you used the webmaster console you wouldn’t have to send us this email.” I once knew a SEO that claimed he got 10,000 dollars for diagnosing a problem that a site had and it was because hey had robots.txt blocking themselves out from the search engine. so this is just a very simple bio that’s powerful. It can tell you where you can and cant go on your site. This tool lets you test things out before you put it by, so you cant shoot yourself in the foot quite as easily.

You can also report spam to us and we give more weight to those spam reports.

You can remove urls like -suppose you work for a college and you accidentally left up the social security numbers of 30,000 people. I swear this happens like once a month.

We get a call “I really didn’t mean for all the credit cards of all my customers of my pool cleaning service to show up on the web” okay, well then why did you leave it up on the web and link to it? You don’t even need to contact us this is completely automated and it runs 24/7 and you can remove urls, you can also do things like see backlinks, see crawl errors, see stats .

I’ll show you some examples. So here’s some backlinks from my site. These are external links which are probably ones you’re interested in, you can also get internal, so you can see people are linking to my group page, they’re linking to my blog. You can click through, you can see who’s actually linking to your site which is really handy, as we mentioned, if you ever move your site .

Do you have a question?

David Klein:Thank you. I have heard rumors that putting google analytics, using it on your site for some people has caused it to crash in google search. Is that true or is that false? –

Matt Cutts: Complete myth. Somebody asked me that at PubCon a couple of years ago, which is a SEO conference, and I promised I would never use google analytics data in webspam. It would never ever hurt you, but we would be very sensitive to even the perception of advertising on google, of using adsense, not advertising on google, not using adsense, using analytics, not using analytics causing problems. So No, I think that is a complete myth.

Installing analytics would definitely not lead to a crash. Thank you good question.

You can also see crawl errors. On this page I have got 35 links that are broken. If you look at these links, they are to upper case blog, blog parentheses percent 2-0 now these are not my links cuz WordPress does good links, and you know I know I never make a mistake, right? I could never have a broken link, but if you see these you can figure out Oh, maybe I can handle 404’s differently. If I use 404’s in a different way, I can get 35 links for free so you could use your 404 handler just do a redirect to your root page or something like that. It can be really handy to see as google is crawling what sort of stats can you get, so this is also in the webmaster console. This is the number of pages that get crawled a day, this is the number of kilobytes that gets downloaded per day by googlebot.

What happened here? I have no idea! I don’t know what happened here. But there is no way I would have known without running this you know without running the webmaster console so I know I need to go check out whats going on. Maybe I added G zip and coding? I have no idea, this is how long it takes to download pages by googlebot, so you can tell. See I had a spike where it took me three seconds per page for googlebot to fetch my pages, so if your site is running slowly, or having problems you can often spot them by using the webmaster console. And just to close out the conversation we started out earlier, you can even tell google whether you want www your domain or not www your domain and indicate your preference. So its just very handy we view it as a two way channel of communication.

Alex Chiu that guy that had like 500,000 phrases on his page we now have a message center where we can contact people and say you now have hidden text, or a penalty or malware, maybe you don’t know you’re hosting a spyware Trojan or something. So it’s a really good thing to enroll in, completely free won’t hurt or help your rankings. O.K., wow time flies. Do you think its better to, say, get traffic from google by ranking high and then get noticed by the world? Or get noticed by the world and then get traffic from Google
Matt: “The second one! Samba pocket reference guide for you! Yeah, we want to be a reflection of the web. If there are important things on the web, we want to find them. But if you are trying to push yourself up into Google first, so that people can find you, you are kind of working against the grain, you are going up hill. It is much, much easier to think about all the different ways you can get known in the world and then Google will find out about you naturally.

So this is just some brain-storming. There is a site that makes signs, like safety signs. They’ve gotten like tons of links for this. All they do is create a PDF. Anybody here develop for the IPhone? Huge opportunity! The people that are really kind of thinking ahead a little bit. There is going to be like four of five really important sites that host IPhone apps, IPhone app Directories, and if you can get on the ground floor of that, you know, you can get a lot of traffic, a lot of visitors.

Have you guys seen the L-O-L Cat builder Yeah, Lolcat? lolcat, sorry. It’s like calling my grammar wrong. So this is great. You just sort of select a picture. You select some text. Invisible chorus line. (Laughter in the audience.) Alright? Now, how much (inaudible) does it take to make this. This guys is like literally like, here’s some pictures. He doesn’t even come up with his own pictures. He waits for people to submit their pictures. By the way, some people don’t get that it is supposed to be pictures of cats. They’re like (Audience laughter) Ok, here I come, I’m a lolbug. No, no, you’re supposed to be a lolcat, not an lolperson. They add some fonts, and boom these guys are getting like huge amount of links, huge amounts of page rank. So, creativity is a big theme.

Lonely Girl Fifteen, how much money does it take to make a video? If you’re pretty, it doesn’t take any money. Just, set it up on yourself. If you’re not pretty, you have to hire someone who is pretty. And now you have Lonely Girl Fifteen.

The Million Pixel Homepage. Making a Mac versus PC parody.

The Free Hugs Campaign. How much does that cost? A video camera! You go and you hug people. There’s no money.

Parez Hilton. I mean. You take pictures of celebrities and you scroll on them and you’re done.

Now, admittedly, there is- are costs. You have to have people send you leads and stuff like that. There are all sorts of creative things. One guy sold his mustache on Ebay. (Audience Laughter.) He called it the Captain. He said: “Buy the Captain on Ebay. What happened? Ebay suspended the auction. That’s great for him, right? He’s like : “Oh no, I’m rumbling with Ebay. They’re not going to let me sell my mustache.” Now, he’s got a blogstorm going on. This sort of thing is generally called link-bait. Some people call a link-bait, saying : “Oh, link-bait it’s an ugly, bad thing.” I think people should kind of embrace the idea that there are different ways to get attention. There’s lots of ways to get attention. And many of them are completely white-hat. You can do really neat things. One guy just said: “I’m going to make a video of people just saying the word Google really fast.” Google, Google, Google, Google, Google, Google, Google, Google, just like for five minutes. That’s all he did. He got like eight people to do it. He got like half a million views. There you go. Pick a word. Say it fast. Put it up on YouTube. You’re done. (Audience Laughter.)

This one is kind of neat. O.K., where is David? Alright. Somebody pass Programming Firefox back to him. Can’t move forward. Watch out for the speaker. Yeah, that’s a good idea. Sorry about that. Anyone still have hearing? Anyone, no, no, what. Very good, very good. How simple, how cheap can link-bait be? Well, ah, David is actually a guy that I, I’m sorry, I didn’t remember your face, but I remembered your site. We met a search conference a while ago. He’s already got the idea behind link-bait now. Look at what he was doing earlier today. Ah, (audience laughter.) This is live link-bait. Link-bait on the web. Ok, so he’s taking pictures of people, like, Matt. Writes down photomatt.net. He wants to be a writer. Click on the picture. He’s a writer. He’s done this like for you know like fifteen things. He’s got me.
(Audience member calls out :”I want to see mine.”) Which one is yours. It might not be up yet.(Inaudible.) He’s drawing as fast as he can. Ok, so I said I wanted to be a Photoshop Plug-In Developer. You know. Oh, I’m like, ah, I don’t know what a Plug-In developer, you know, there’s a plug, developer. (Audience laughter and applause.) Creative! Yeah, yeah! It is a plug-in. He is doing all sorts of stuff. Now, what did this guy do? He came with a camera, a pad of paper and a marker. What is he doing that is really smart? Well, he’s getting people to put their URL down. He’s not just doing random stuff. Who can resist linking to their own, you know, parody, right? So, here is thirty people, who automatically like, look, look. He said I wanted to be a, you know, the boss of the Yankees. And here I am, I’m the general manager of the Yankees. You know. How does this take to do? Not, very long, cause he’s done it today. Right, he’s done like eight today. So, in many ways, it is just the creativity.

There’s other stuff you can do as well. You can do tutorials. You can do analysis. One guy did, “Who has better Web-Spams performance, G-Mail, Yahoo or Hotmail.” All he did was count how many spam-emails he got in a week. Got a ton of links for it. Ah, you know, all sorts of stuff. You can see what’s going on on Techmeme You can live-blog. Does anyone live-blog in this? Ok, so, like, instant way to get some free links. You’re like, oh, the live-blog coverage of Wordcamp. Ah, I don’t care as much for creative controversy. Some people, it’s like their specialty. Like John Dvorak. He’s like, yeah, I say what I want, you know. Respect my authority. People link to me cause (audience laughter) cuz this is crazy good. Now, he’s gone, right? He’s left? Ok. I’m safe, I’m safe. Ah, mention Robert Scoble right. Mention Robert Scoble. He does blog-seaches for Robert Scoble Mention a-listers in general, he’ll find you. There was one guy, and I’ll recreate this poll. It’s really creative. Jeremy Schumaker did this. I’m going to give you two options. You have to vote for one of them. You have to vote for one of them. Two options, so…take your pick. Number one: George Bush is a great President. Raise your hand if you agree. (Audience laughter.) So, you’re all choosing the second option! Fine. The second option was: George Bush is the greatest President. OHHH! OHHHH! (Audience laughter.) Creative, huh?!! This guy got like a hundred and twenty comments in under an hour. He’s like: “ I’m melting and I can’t handle the pressure.” He’s a WordPress guy too as well. Controversy. Use this sparingly, cause, boy, you can give up some credibility as well. You can always do the stuff Digg thirteen reasons why something sucks or rocks. “Eh, eh, it would be great if WordPress would do a little more keywords and not the post names. Don’t do a sponsor post. If you get popular enough, people may try to hack you. Ah, don’t bother to try to write this down. I’ll try to put it live on my blog. If you want to you can protect your WP admin. directory and white-list certain IP-addresses, my home-address, my work-address and then nobody else can get access to your WP-admin. Mmm, I did an April 1st joke, where I pretended to get hacked, which was fun. Like, I got a lot of like traffic. “Woooh, look at that, Matt gets hacked, what a lot of fun, got dug,” until the hackers were going like: “Oh, he wants to get hacked, huh! Okay!” (Audience laughter.) A new version of WordPress comes out, and I’m upgrading like that! I mean… (Audience laughter.) So, just putting this in place, protected me from all this sort of stuff, even like zero-day attacks that people have published yet. If that ever happened, well, they could only do it from these two IP-addresses, so a little bit of preventative stuff.

Ahhh, some suggestions from WordPress, I’ll skip over that.

And, then some more reading. This is Google’s official Webmaster Blog. This is my blog. I talk about seach, Google and SEO, and stuff like that. Ahh, Steffen, I give you props. He’s got a tag for blog-optimization where he talks about WordPress specifically. And in this (inaudible) like here he wrote the things to do right after install WordPress. It’s a good thing to double-check, just to make sure you get all of your ducks in a row.

Ok, and that’s the end of my something-something. Questions?

(Question from the audience, inaudible.)

I will do my very best. I’ve created this from scratch, so that Google wouldn’t have to worry about me having weird comments hidden in about secret projects so I should be ok. It may take me few days, but I’ll do my best.

Question from audience member: “ Google News, ahh, I’ve noticed that blogs occasionally come up in Google News, but not consistently. Are they supposed to? Are they not supposed to? I noticed like AOL Fan House for example is a blogging but it comes up all the time against other articles. Can you speak about that?”

Matt: “Yeah, that’s a really good question. What’s the criteria for inclusion for Google News? In general, the criteria is that we want you to be like a real news outlet. A lot of the blogs that get in versus the blogs that don’t get in in my experience, it seems to be whether you are a single person or whether you are multiple people doing the blog. Because one of the things that Google News requires is that you have multiple editors or multiple contributors, so my blog will never make it into Google News, cuz its just me. If I added other people and played up the roster of the other people who contributed, the odds would go much, much higher. So that’s one thing you want to keep in mind if you want to shoot for that. Other questions? Or do you guys just want to get some drinks and yep?

audience member: Is there any connection between domain registration and SEO?

MaTT: Is there any connection between domain registration and SEO? Well you know google does want to be able to trust your domain. If your domain is cheap mesothelioma online.biz or info, then we might be a little more suspicious.

audience member:(inaudible, asks about who is data?)

Matt:Its interesting see google is a domain registrar but no domain registrar gets access to anybody, any other registrars who is info. So that is a common misconception. People think google is able to register domain names so therefore it goes to who is of everybody else automatically and that is not the case. you still look like you want to ask another question okay cool other follow up questions Yes!

audience member: For example a .info wordcamp.info for the wordcamp report, would that get rated lower because its dot info than,say, a wordcamp.com?

Matt:There are valid dot infos for example, this is one of my office mates. I met Singall you know he works on information retrieval this is his domain is singall.info in general we try to avoid sweeping generalizations based on the tld. That said, huh, theres not a lot of good dot infos theres uh okay heres three. webmacster are you webmacster? Well but it does happen but in general you don’t need to worry about that . If I were starting fresh id probably go for a dot com. But right now we have nothing in our scoring like that as far as I know Yeah?

audience member: (inaudible, asks about google analytics flow)

Matt: google analytics on wordpress.com its are we working on it? Well you…not available not available at this time, but thank you for the feedback. ill go back and ask about it

Lorelle: and feedburner too. Is google going to make it easier to report splogs? Copyright violators, its really a pain in the butt. it cannot be done visually it cannot be done by email, it has to be done in print by snail mail.

Matt: noo no no no noo well no

Lorelle:I know it’s a little late but I get an email back that says you have to send it

Matt:No no no no go to the webmaster, okay so lets go to google dot com. okay so webmaster tools and report spam in our index. yeah if youre doin the dmca you have to do that by snail mail right now but if you see a splog , don’t worry about the fact that its copyright, worry about the fact that its spam cuz spam is my team and I think we are relatively fast on off topic stuff we care about that we want to kill it so this is a better way to do it so . It’s really nice because this is not just a web forum sitting out there that anybody can stump thousands of times a day. This is an authenticated thing where you have a google account so you can build up trust over time and we do give those more weight. Of course we do have to prioritize, so if somebody reports somebody that’s got like no traffic whatsoever versus like a huge guy we might look at the huge guy first. But this is a fantastic way to report spam.

Lorelle: (inaudible…can you send me an email back saying I have…)

Matt: okay that’s different I think that’s the dmca or the trademark, stuff like that. this is the one I would go with. Yeah yeah you can use adsense, you can report spam that way but I would.. mmm good. One hand in the back yeah?
audience member: (inaudible..when should I use index no follow….)

Matt:What I would try to do instead-the question was there are sometimes multiple paths to a post you can put ?= pe111 you can do the post name, you can have the archive, you can do all sorts of stuff other than using no effects and a follow, I personally would see if you can figure out so the ht access with the redirects so that the 301 redirected the aliases to the URl that you prefer.

audience member: (inaudible)

Matt:Yeah its certainly fine to use no index, that’s a tag that says don’t use this page and then follow which says do follow this link, so don’t index this page to follow this page it works well O.K. so some people are getting a little antsy so anybody that wants to one more what do you think matt? We got time, okay anyone that needs to leave its O.K. I am not gonna get my feelings hurt

audience member:right so I heard you say when you index a blog my question is: do you look at anything else on the blogother than like tag lines, tag for the feeds or is there some type of meta tag key word?

Matt: Yeah we look at the entire content of the page now one thing we don’t rely on as much is the meta description tag. meta tags are not really seen by users that much so we tend not to give them a lot of weight but we do look at categories, sidebars,navigation things on the side all of that all of that stuff the whole content of the page .so all the tags definitely yeah if you look at my blog. uh I will often have uhh I

audience member: do they have the same weight to the search engines?

Matt:It sort of depends navigation or boiler plate we might not count it quite as much, O.K. my blog has crashed. But in general we will count the entire content of your page pretty well. What I advise you to do is use the keywords in the content somewhere in the post, that’s really what you want to rank for that’s a good question

audience member:(inaudible…”Matt, do you have any resources for… google keyword search engines …yadda yadda when you’re not spamming when you’re still targeted things like that…)

Matt: no no I cant think of it man. Whenever I do my post I try to keep my keywords in the back of my mind so ill use slight variants and stuff like that a lot of good bloggers do that uhh if you read some of the A-listers you’ll notice they sort of vary their text a little, they use slightly different words just to sort of catch. It never comes off as false or fake or anything like that and its more like when you see five lines like 70 words all repeated cheap vacation homes in Nevada, cheap vacation homes in Miami, cheap you know like that.thats where it really tends to go overboard

audience member:I have always heard that page title is definitely the most important thing not of the post of your page umm how would it be to would it then be important to write an extra field into your WordPress blog so you could set the page title to something different other your blog post cuz if you have the post title is “And he’s wrong again” but the post is about George Bush and you don’t get to the word george bush until the third paragraph then I was told that the next thing that you look at is the first 200 characters of the post.

Matt:No its not a hard limit like that but def if you can get the keywords you know closer more in the title that helps a lot you know the you know journalist write in this reverse triangular style where they get the most important words in the first paragraph and it sounds so great to do funky headlines like “And He’s wrong again”, but when you try to find that post about how George Bush is wrong, you don’t remember “and he is wrong again”, you know so I would just go for something that is a little newspapery and say looks like George Bush was wrong again Now if you want to do and he was wrong again, that is totally fine just use it in the first you know sentence or two so don’t just bury your story in some sense is my advice

audience member: Are we better or worse off altering the content we send googlebot so like changing the title or the…
Matt: So the question is are we better off altering the content we send to the googlebot? No you’re not. That’s called cloaking and that can get ya kicked out of the index for a long long time. Just write with users and search engines in mind it is good practice because the users land on a page they really like and google does a pretty good job of indexing things and finding synonyms and stuff. If you only have the word car, we can still return it you know like the word automobile let me show you guys a quick tip if you show if you do (?word) help. We wont even, we wont just search for hep were also holding problems, faq’s, support, so google knows about these synonyms underneath the hood. If you only have the word help, and somebody searched for support we might be able to still return your page but its better if you include the words directly, that way we don’t have to do as much work as much guessing about whether your page might be good but definitely don’t do different things for user and search engines that’s advanced stuff and we will get you kicked out of the index for sure yeah? yeah if we find it
Audience member: You just mentioned basically exactly my question

Matt: Woo Hoo

Audience member: You were talking about, you have key words in the back of your head right, so, you talked about synonyms too in your post and changes in your url or title. Where here you’re saying, no really google is smart enough to do this for you.

Matt: So google wants to return the best web results. Most webmasters are not as smart as you guys, right? They’re just not. They’re not as savvy, so they just write whatever they’re going to write. So google has to adapt to the way the web is. That’s why we have synonyms and all this stuff underneath, the umm, underneath the hood. Now, there’s a huge difference between a football coach and a coach purse, and if we have to infer that difference, you know football coach vs. coach purse, for coach, it’s more likely we’ll get it wrong. So if you give us some help, if you us give a little bit of a safety net, a margin of error by including these words, we can be a little more sure that it’s really about those words, but we’ve been known to be able to re-write some queries like pictures of Bellagio to overhead view of Bellagio pool and stuff like that. So we’ll keep trying to return great search results, it’s just whatever help you can give us definitely gives us that start.
(pointing) All right you in the back.

Audience member: (inaudible question)

Matt: Wooooo, umm….42. No, it’s kind of interesting because I’ve gotten letters from blackhat spammers, like really good blackhat spammers. I got one in March that really warmed my heart, and he essentially said I can’t make enough money sustainably, reliably enough with black hat so reluctantly I’m switching to whitehat and that was great, he was like grrrrrr. I have to give up my 2.5 terra-byte server with all the anagrams i found on the web. Yeah, rock on! You know? So there are people who are going to try to cheat, we’ll do our best to catch them, and please help us with spam reports if you see them as well, but that’s what we want is all whitehats. So the best advice is to not so much worry about the outcome, but make great compelling content and come up with some hook, right, some social engineering, the gimmick, the angle that’s going to make your stuff go viral, the lolcat builder, the stuff that’s really going to make people send your link around. That is just to die for.

Audience member: (inaudible question)

Matt: Ok, so if you want to get advanced it’s like super duper advanced I would just use this much code, if you want to go for it, feel free. Good question, OK.

Matt Mullenweg: Last question. So everyone in blog optimization panel, people talk a lot about (inaudible section)..and I’m sure there are some friends here that have been approached by people saying I’ll pay you five hundred a month if you link to me and things like that, what is your opinion?

Matt Mullenweg: Ohh, an easy question to end up on. I’m glad you asked that, it’s really interesting. I think it’s very cool that WordPress even says that you can’t have paperpost on Wordress. You know if you read the terms of service on WordPress.com, it even highlights that in blue if I remember that correctly and you also get a treat if you read the terms of service very carefully, a little easter egg in there. So in general if you want to sell links make sure that they don’t effect search engines. There are tons of ways to do that. You can do a link through a url that re-directs and then robot that text out, you can use java script, you can use the no follow tag, we don’t care how you do it. But if you’re selling links or selling page rank that directly effects search engines, then you’re in some sense kind of diluting the pool and it makes it harder for other people to be found for the words they’re trying to show up for if you’re selling those words to somebody else. So selling links, buying links is against our guidelines and we do take action against that.

Matt Mullenweg: Thank you so much for coming out.

End of Transcript.

This took about 20 man ours from four different people over the past three days. Thank you to my wife and Jaque for working in the middle of the night! If you see errors, or know what you or someone said that has been left blank due to being inaudible, please leave the correction as a comment and I will fix it. Matt, what did you say about your T-shirt?

Also, Alex Chiu. Please take no offense to this post. I am simply reporting on what Matt said. I have actually already purchased a set of immortality rings from you!
Huge thanks to John Pozadzides at One Mans Blog for spending the entire time at Wordcamp up in the balcony filming everything and putting the video of this talk on his site. Thank you for the invaluable resource.
… means that that we could not understand what they were saying.
digg it here

Read more about Google and WordPress Here!

Two Matt’s, Google, WordPress and a Revolution

Last weekend I went to wordcamp. (photos and cartoons here) I am not writing this for bloggers, or SEO’s, or internet marketers, although this will probably be read more by them, than by anyone else….for now.

I went to wordcamp to learn more about wordpress, and to meet those involved with it. I have never considered myself a blogger, although I have a blog that I post to frequently. I didn’t understand what blogging was until this past week. I didn’t understand what wordpress was until this past week, even though I can install it, and tweak it a bit, even customizing the PHP that is the heart of what it is. WordPress isn’t a program it is what is about to happen to the world.

The name, I assume chosen by Matt Mullenweg himself could not have been chosen better.
Wordpress.
The name says it all.

The basis of our commerce, of love, of sales, or politics, or entertainment and of hate, is communication.

I have spoken a bit over the years; to groups of thousands of chiropractors of which I am one, to auditoriums of school children, to lunchrooms filled with professors of a medical school, to college graduations, and posted on the internet where I could be read by my fellow message board attendees. I have even written a couple of book. So I have a little bit of experience with this thing called communication. I have been knee deep in it, in fact a few times up over my eyeballs in it.

We all have something to say. Sometimes it is less important and sometimes more important. I once had something to say that was very important to a few thousand people. It was something that one of them in fact told me he almost committed suicide about until he got my message, and then decided not to. To get this message out required me getting the book printed myself. It takes layout, art work, a cover, and plenty of money, even for a small number of books.

I wrote another book about chiropractic and the nervous system that has changed the health of thousands of people. It has funny cartoons in it, written simply with a simple message that helps everyone profoundly that reads it, and I think it has even saved a few lives with that message. It turns out the color pictures are expensive to print, so even when I printed it myself it cost a $100 copy to make.

In other words until now it has cost a truck load of money to get your message out.

I know I am not the only one with these important things to tell the world. I know a man who can teach a baby to be safe in the water, often times a baby only 6 months old, where the baby can be thrown into a pool, and the baby will do just fine. He can teach a one year old who falls off a boat how to survive in the water for hours. When I worked for him I made him promise me that he would get the word out about this amazing skill so others could learn it and lives could be saved. I told him if he didn’t do it within the next 10 years, that I would. He never did.

I know of many countries around the world where the people have been held down by greedy rulers, or where simply the people died because they didn’t know that unprotected sex caused AIDS, or where they did not know how to build a wind powered pump that could bring the water over the hill to the farm land and keep the people from starving. There are those oppressed by evil rulers who take food from charity organizations and sell it on the black market, who don’t know how to form their own groups to protect themselves from their own oppressors.

I am a frequent reader of Matt Cutts who is an engineer at Google. I also got to speak with him at Wordcamp. We talked in private about what Google wants over a Subway sandwich. He told me how years back in the late 90’s when he first went to work for Google the core group who mostly still are at Google, went to work there with the purpose of making the world a better place. He says they still have that purpose. If you meet Matt, and look into his eyes, you will believe him too.

I study how to make websites do well in Google with a passion. I have gotten pretty good at it.

Google wants one thing. They make this very clear. Everything they promote works toward this one direction. Every technical piece revolves around this central theme. If you want to do well in the Google search engine long term you must understand this. They want valuable information on the internet, and lots of it! They want little granny scratchy pants to be able to figure out how to knit a k2 rib stitch, or for murderous muscled Mike to be able to find out what the size of the carburetor choke plate for a 57 Lincoln Continental is.

But we are not quite there yet.

If you search the internet you won’t find the above very easily. You can search for the above, and you will come up with mostly pages with just enough information on them to rank well in the search engines, covered with adds trying to sell you something. That selling part is just fine with me. What makes me sad though is that after all this time of the internet being around that there is still so little real content. I am talking about the kind of content that could change the world, or at least teach you how to make your own water pistol out of wood or make a kite that flies higher!

Social change for the better comes about because of better and better information. If the blacks who lived in South Africa had known all the information available to European whites, how to make guns, how to farm, and how to build ships, I don’t think apartheid ever could have started or lasted so long. If the billions of Jews of Europe in the 1930’s could have followed the stories of thousands of their religion across Germany and Poland as one by one entire villages were liquidated, would they have ever gotten on the trains so peacefully? Could Russia or China have held such a strangle hold on its population for so long if the people had gotten the full message, organized and indexed by Google? Could our own leaders in the U.S. confuse and mislead us if we had the full story of our economy, of the middle east, of the drug and tobacco companies?
I don’t think so.

The more freely information flows from each of us to the other the harder it becomes to harm any one of us.

So this guy. This unassuming, brilliant, unselfish guy Matt Mullenweg, gets together some other guys around the world and they make a computer program. Then they give it out for free. Then one at a time many, many people have learned how to use it in one or another of its various forms. The content is starting to grow. My wife has a blog. If you enter Ford into Google there are around 208 million matches. If you enter gun, there are around 134 million. If you enter Britney Spears, possibly the most ridiculously searched for term on the internet, there are still only 38 million matches. If you enter wordpress into Google it says there are around 158 million matches.

At wordcamp I heard debate about whether bloggers are journalists, or what is the future of mainstream media. My answer is, it doesn’t matter. The game is over and the average guy has won. The media as we know it is disappearing faster than the next “I’m a Barbie Girl” can load and the average American hasn’t even seen it coming yet. I watched T.V. news today, just to see what it was like. There was a guy, talking about something he had been told about by another guy, who was told about it by someone who saw it. This is exactly what we do, but we do it with very little cost or overhead, and we often talk about what we saw or thought ourselves.

I met a bunch of the guys who are wordpress now. Matt Mullenweg formed a for profit corporation called Automattic. It gives me goose bumps to think of these guys and what they are going to do over the next 20 years. They are each and every one of them, respectful, intelligent, and well mannered. Many of them had never met anyone else on the team before wordcamp, and had been working truly remotely, conducting all of their business and interaction online. There is a book itself just in how Matt gathered this group together from the corners of the globe without even meeting all of them first.

It’s not often that you get to be in the presence of something so young, that you know will grow to be so powerful, let alone something so pure and so good. It was like watching a baby race horse who has just learned to stand up. I was graced just to be in the presence of these guys and will be excited to watch them change the world and I will help in any way I can.

All of us, us bloggers, we are changing the world. We are telling stories of things we have seen, of how to swim faster, plant olive trees, and dispose of unexploded bombs. People read our blogs on their phones. I have even written blogs from my phone while driving down the highway and on New Years Eve while sitting quietly on the toilet. The world has changed. The information is being let loose, and no one can stop it.

True democracy is finally spreading. Soon, each of us on this planet will have access to the same information, and the ivy will fall off the brick walls of the hollowed institutions of higher learning. With this will come groups without borders, instant access to the wisdom of the centuries, and the true freedom that comes when the lies of the world are exposed. I am proud to be part of this, and it gives me a great calm to know that because of all of this the world will become the place that we have all dreamed of for so long. I am ready to watch the information flood gates open, and pour out all over this beloved planet of ours! Click on Login, Click on Write, and Bring it on.

Here is a transcript from Matt Cutts talk on WordPress and SEO at Wordcamp July 2007.