My purpose is to help as many people as possible. \t\t\tIt always has been, and always will be. It is what defines me. \t\t\tFor most of my life, the main way I helped was with people\u00e2\u20ac\u2122s bodies. \t\t\tI have also helped people with their minds. \t\t\tI have also helped people with all kinds of other stuff \t\t\tfrom changing their oil, to teaching them how to surf.<\/p>\n
Today\u00e2\u20ac\u2122s article is dedicated to two people, \t\t\tMr. Google, and Mr. Matt Cutts. \t\t\tI have been using the Internet for the past few years as a \t\t\tway to get in contact with more people to help them learn \t\t\tabout chiropractic. Most of these people have been in San Diego, \t\t\tsome of them have been as far away as Russia, China, and Africa.<\/p>\n
I have learned a lot about the Internet, but this past week, \t\t\tI got a big old bucket of lesson at a conference I went to. \t\t\tChiropractic is awesome, but there are many, \t\t\tmany chiropractors in San Diego trying to get their websites \t\t\tto show up as number one in the search engines. \t\t\tJust type in San Diego chiropractic, \t\t\tor San Diego chiropractor into Google and you will see what I mean.<\/p>\n
I have been studying Internet marketing hard for the past year, \t\t\tin an attempt to get our offices website up to the top in the search \t\t\tengine rankings. Based on what people tell me, this site is very \t\t\tfriendly and teaches people a ton about chiropractic. The problem \t\t\tis not nearly enough people find it. If you are searching for San \t\t\tDiego chiropractor or San Diego chiropractic in the search engines \t\t\tas of last week it showed up as number 716 for San Diego \t\t\tchiropractic and 564 for San Diego chiropractor in Google. \t\t\tThat means that if you search for those phrases, which are \t\t\tvery commonly searched, you hardly stand a rat\u00e2\u20ac\u2122s arse chance \t\t\tin hell in finding our site.<\/p>\n
So I went to the Pub Con Internet \t\t\tmarketing conference in Vegas this past week with the hopes \t\t\tof uncovering what I have been doing wrong. There were around \t\t\t2000 of the top Internet marketing people from all over the \t\t\tworld at this. They cover everything from paid advertising \t\t\ton the Internet, to the work of the black hats doing unethical \t\t\tmarketing techniques, to marketing to people\u00e2\u20ac\u2122s cell phones.<\/p>\n
The highlight of the whole event is when everyone gets together \t\t\tin one room, and they have 4 of the top 5 or 6 experts in Internet \t\t\tmarketing present to the group. They select 5 or 10 websites \t\t\tof the attendees to basically do a brutal \t\t\tcritique of the persons site and what they are doing right or \t\t\twrong about it. It is the main reason I came to conference, \t\t\twith the hope they would pick my website. Two of these guys \t\t\twho do the reviews are probably \t\t\tthe two biggest Internet rock stars in the world. One of them is \t\t\tDanny Sullivan, and the other one is Matt Cutts.<\/p>\n
Matt is unique \t\t\tbecause he is an engineer at Google, and I believe the only one \t\t\twho is allowed to discuss with the public what is considered desirable, \t\t\tand undesirable by Google.<\/p>\n
That morning about 2 hours before the event I found out to have your \t\t\tsite reviewed, you need a preprinted business card.I realized I \t\t\tdid not have any business cards with me. So out the door I raced \t\t\thopped in my car to go find a place who \t\t\tcould make me a business card, it had to be preprinted, and the \t\t\tValet pointed out I had a flat tire. Rats! I was still getting \t\t\tover being sick, had been overworking this week to learn as much \t\t\tas I could at the seminar, and was operating at about one third \t\t\tmy normal strength.<\/p>\n
I asked the Valet where the nearest tire store \t\t\twas, zip I was there, and told them I needed it fixed or replaced NOW! \t\t\tI was told it would take at least a few hours, could not be fixed, \t\t\tand my tire that fit was on the other side of town. I told them \t\t\tthis would not work and begged for a solution. The guy suggested, \t\t\twell we could just put your spare on for now?… \t\t\tVooomm\u00e2\u20ac\u00a6<\/p>\n
I am racing down the road and into an office super store. \t\t\tAt first the guy said, no way, it would take at least 24 hours to \t\t\tmake me cards. I said \u00e2\u20ac\u0153I only need one card, do you at least have \t\t\tMicrosoft word and a blank business card? I will give you a \t\t\thundred dollars!\u00e2\u20ac\u009d So he makes me the cards, and I realize \t\t\tI only have twenty seven dollars and a free Chipotle burrito card \t\t\tto give him, but he was happy. Vrooom!…<\/p>\n
Off I race back to the \t\t\tconference, on my spare tire. I get there, hungry, grab a snack, \t\t\twolf down half of it, and run in and turn in my card.<\/p>\n
My buddy Jared and I disagree, but I think there were around \t\t\t30 cards and 6 were picked, he said 50 cards and 10 were picked. \t\t\tEither way, around the fourth card in, I was picked.<\/p>\n
I stood up there, microphone in hand, in front of 2000 \t\t\tof the top Internet marketing people in the world, \t\t\twith four of the top ones on stage ready to rip me apart.<\/p>\n
They bring my site up onto a screen that must have been \t\t\ttwenty fee plus tall, and thirty feet plus wide. I say, \t\t\twith my crackling voice from my recovering cold into the microphone. \t\t\tI want to be number one in Google when you search for San Diego \t\t\tChiropractic.<\/p>\n
Immediately, I believe it was Danny Sulivan \t\t\twho said this, \u00e2\u20ac\u0153You may want to put San Diego Chiropractic \t\t\ton your main page.\u00e2\u20ac\u009d It took me a second to get what he was saying. \t\t\tIt was simply that if you want to do good for a phrase in the \t\t\tsearch engines, you want to have that phrase on your site!<\/p>\n
Well, that was only the beginning, and in around five \t\t\tor ten minutes I must have written 10 pages of notes. \t\t\tJared said I had the microphone under my arm while I was writing. \t\t\tIn that five minutes I felt like I was christened into the world \t\t\tof Internet marketing for real. I was in.<\/p>\n
For those in the Internet marketing world you will understand \t\t\tit when I say that this article is the real beginning of my \t\t\tbeing in that group. Thanks to all four of the guys on the stage, \t\t\tand special thanks to Matt Cutts, and Mr. Google!<\/p>\n","protected":false},"excerpt":{"rendered":"
My purpose is to help as many people as possible. It always has been, and always will be. It is what defines me. For most of my life, the main way I helped was with people\u00e2\u20ac\u2122s bodies. I have also helped people with their minds. I have also helped people with all kinds of other…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/posts\/61"}],"collection":[{"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":0,"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bodyabcs.com\/bwp\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}